18 posts tagged with "woocommerce"

Spoiler: follow the money — Shopify eats your margin

Starting an online store always comes with problems. It doesn't matter whether you use WooCommerce, Shopify, or Wix.

Every store owner has to learn the same core lessons:

• Building and maintaining a software setup
• Advertising and customer acquisition
• Handling customers, payments, and orders

Let's be honest upfront: Shopify and Wix are slightly easier at the very beginning. You sign up, pay a monthly fee, and your hosted shop is live.

But then reality kicks in.

To actually sell, you still install plugins (or "apps"), adjust themes, fix checkout issues, connect tracking, set up payments, optimize speed — and very often you still hire a developer.

With WooCommerce, the process is similar. You choose hosting, install WordPress + WooCommerce, add plugins, and build from there.

In practice, the difference in effort is much smaller than people expect.

When sales don't meet expectations, many store owners think:

"It must be the software. If I switch to Shopify, sales will improve."

They won't.

Customers care about price, product quality, and delivery speed — not about your platform.

So before switching, here are 7 reasons why moving from WooCommerce to Shopify or Wix is often a mistake.

What if I told you that simply switching how your Google tags are served could unlock up to 11% more signals, improve conversion accuracy—and even tighten your site's security?

Sounds like something you'd want, right? Welcome to the Google Tag Gateway (for Advertisers) (GTG). And yes, Pixel Manager for WooCommerce is the first WooCommerce plugin to support it out of the box.

✅ TL;DR

• Google Tag Gateway (for Advertisers) (GTG) makes your Google tags behave like native first-party scripts.
• Results in tracking more conversions, better data, stronger privacy compliance.
• Pixel Manager is the first WooCommerce plugin with full GTG support.
• One-click setup available via Cloudflare. Advanced users can go the sGTM route.

Let's be real: if you run a small WooCommerce store, your competition isn't the shop down the street - it's Amazon.

They make more in an hour than your store will all year. Why? Because buying on Amazon is easy. It's frictionless, fast, and built on trust.

Here's their formula:

• Payment convenience: Credit card saved, checkout done in one click.
• Catalog convenience: Whatever you want, it's there and it's in stock.
• Trust: You know it'll arrive. And if not, you'll get your money back.

TLDR​

• Facebook for WooCommerce is a popular WordPress plugin used by WooCommerce store owners who run Meta Ads. The plugin promises to track conversion events that happen after customers land on your eCommerce website through a Facebook Ad.
• The reality is that Facebook for WooCommerce is buggy and can cause significant issues, which is why we don't recommend it even though it's free.
• Pixel Manager for WooCommerce is more accurate, offers more features, and respects data privacy. In this article, we discuss why this plugin is the best eCommerce solution for tracking conversion events coming from Facebook page ads.

TLDR​

• If you process data from EU site visitors and customers, then your WooCommerce store needs to be GDPR-compliant.
• In this article we discuss the major steps you need to follow in order to be compliant with GDPR legislation, although you should still consult with your lawyer as regulations may vary from country to country.
• WooCommerce is not GDPR-compliant by default, but it does have important settings that will help. For example, you can export and erase data as per customer requests.
• As a WooCommerce store owner, you'll want to track your customer behavior to gain insights about how to optimize your store. We'll show you how to do this with Pixel Manager for WooCommerce.

TLDR​

• If you run Facebook Ads, then you'll want to track conversions when customers land on your WooCommerce store from an ad.
• Many WooCommerce stores use the Meta pixel in their browser, but it's recommended that you also use Facebook's Conversion API (CAPI), which enables server-to-server tracking on your site. This gives you more accurate data to work with and lets you track offline events too.
• In this article, you'll find out how to integrate Facebook CAPI using Pixel Manager for WooCommerce.

TLDR​

• As of May 2022, WooCommerce businesses can connect their online store to TikTok. This allows them to sync their product catalog with TikTok and run ads on the platform. It's also possible to add the TikTok pixel to your website, which lets you track conversions from customers who land in your eCommerce shop from a TikTok Ad.
• TikTok released an official plugin in tandem with its WooCommerce integration, called TikTok for WooCommerce, which does all of these things. It's fine for uploading your product catalog to TikTok, but it's very limited when it comes to pixel tracking.
• A better alternative would be Pixel Manager for WooCommerce, which lets you add the TikTok pixel to your site as well as pixels from a multitude of other platforms. The plugin is pre-configured to track important events that happen in your store and can be set up for dynamic remarketing on TikTok Ads.

TLDR​

• It's important to track conversions on your WooCommerce site. This is the best way to measure whether your visitors are taking the actions that you want them to.
• When it comes to tracking your organic users, it's time to make the switch to Google Analytics 4. This platform is much more powerful and flexible than Universal Analytics. It tracks events rather than goals, making it a better fit for conversion tracking.
• To make conversion tracking more accurate, you should add a GA4 tracking pixel to your site via the Pixel Manager for WooCommerce plugin.

TLDR​

• Conversion tracking can help you get a much more granular overview of the customer journey, such as tracking abandoned carts, rate of successful checkouts, and conversion rates.
• You can track conversions from Ads and organic traffic.
• The Pixel Manager for WooCommerce conversion tracking plugin is the most advanced plugin for your WooCommerce store.

TLDR​

• Google Analytics 4, the latest version of Google Analytics, is more advanced than its predecessor, Universal Analytics, which will be phased out in 2023.
• GA4 has more advanced and precise customer tracking features that comply with evolving privacy laws.
• This post will explain how to set up WooCommerce customer tracking in Google Analytics 4 using Pixel Manager for WooCommerce.