If you're only advertising on Google, you're missing out — and likely paying too much.

Microsoft Ads, formerly Bing Ads, offers a valuable opportunity for advertisers: access to a less competitive platform with **lower cost-per-click (CPC) **and strong performance on desktop. It's a smart way to maximize conversions while spending less.

If you're running an online store, failed payments are more than just an inconvenience – they're a serious drain on your revenue.

After reading this blog post, you'll clearly understand how to prevent tracking issues and how Pixel Manager for WooCommerce automates the process for you.

Hi, I'm Maria, an independent content writer. SweetCode asked me to dive into their plugin, Pixel Manager for WooCommerce, and compare it with the other big player in the space, PixelYourSite.

Now, I usually write blogs for SweetCode, but I did test both plugins (the free versions) myself.

So, in this post, I'm sharing my honest thoughts on both of them. Let's see how they really stack up.

I will do my best to give you the following:

• An honest comparison of Pixel Manager for WooCommerce vs PixelYourSite
• A factual comparison of features (which features the plugins have)
• How happy the users are (based on the plugins' rating and the number of unanswered questions on the WordPress Plugin Directory)
• How easy it is to set up both plugins

• The free version of Pixel Manager for WooCommerce is ideal for small shops with a limited advertising budget, offering basic tracking (Google Ads, Meta) without the complexities of Google Tag Manager.
• The Pro version is recommended for businesses spending more than $10/day on ads, featuring advanced tools like Automatic Conversion Recovery (ACR), Google Ads Enhanced Conversions, and support for more platforms, ensuring accurate tracking and data recovery.
• Upgrading to the Pro version enables better data accuracy, additional pixel integrations, and premium support, providing improved ROI and optimization for growing businesses.

• Roundup of reviews from various sources

• The Pixel Manager contained the cdn.polyfill.io vulnerability
• It was fixed in version 1.43.4, the same day it was discovered
• cdn.polyfill.io support was experimental and not enabled by default

• Added support for Google Ads Custom Variables

• Guide to Integrating Spotlight Instagram Feeds with WooCommerce
• How to create shoppable feeds with Spotlight

• We published Snapchat's Conversions API (CAPI) integration in the Pixel Manager

• I was wrong and I was right about the bug
• Update to the session_id bug post