Skip to main content

· 3 min read
Aleksandar Vucenovic

featured image

The Seshies Award 2023

This year, for the first time, WooSesh, the largest WooCommerce virtual conference, is going to have a Seshies Award Ceremony. The Seshies are a new award that will be given to the best WooCommerce extensions, stores, developers, advocates and agencies. The Seshies are a great way to recognize the best of the best in the WooCommerce ecosystem.

If you want to help to get the Pixel Manager nominated for the Seshies Award 2023, then please nominate us here: https://woosesh.com/seshies or go directly to the nomination form here: Nomination Form

We'd love to get nominated for the following categories:

  • Innovation Award
  • Extension of the Year

Two rounds of voting

In the first round, we need to get nominated. The nomination period is open until one week before the WooSesh conference, around October 3rd, 2023. After that, the top 3 nominees in each category will be selected and the second round of voting will begin. The second round of voting will be open until the second day of WooSesh, October 11, 2023. The winners will be announced at the Seshies Award Ceremony on October 12th, 2023.

How to nominate the Pixel Manager

To nominate the Pixel Manager, please fill out the nomination form here: Nomination Form

  1. The first question is about the Innovation Award.

    For the URL please use: https://sweetcode.com/plugins/pmw/

    As for reason, you can copy the following text, or write your own:

    The Pixel Manager for WooCommerce offers two unique and very valuable features that no other tracking code manager has: The Tracking Accuracy Report and the Automatic Conversion Recovery Report. The former identifies potential tracking inaccuracies, which in severe cases, can indicate that over 50% of the ad budget is wasted, leading to missed revenue opportunities. The latter helps to partially mitigate the impact of lost conversions automatically.

  2. Skip Next and go to the Extension of the Year category.

    For the URL please use: https://sweetcode.com/plugins/pmw/

    For the reason you can copy the following text, or write your own:

    The Pixel Manager is best of its class for several reasons:

    • Innovation: Our exclusive features like the Tracking Accuracy Report and Automatic Conversion Recovery embody our commitment to continuous improvement and optimization.
    • Comprehensiveness: With advanced functionalities such as Google Ads Conversion Adjustments and Tracking Script Lazy Loading, the PMW surpasses other tracking code managers in feature richness while maintaining optimal website load times and tracking accuracy.
    • User Approval: Boasting the highest rating among tracking code managers (4.9 from 294 reviews), PMW is well-received by users.
    • Responsive Support: We guarantee quality support within one business day for both free and pro version users.
    • Extensive Documentation: Our robust and well-appreciated documentation facilitates users in making the most out of the PMW.
    • Ease of Use: Easy to set up, the PMW offers numerous customization options to perfectly suit every shop's needs.
    • Technical Superiority: PMW stands out technically, utilizing the REST API for server interaction, with Ajax as a fallback option, showcasing its technical advantage over competitors predominantly relying on Ajax.

How to upvote the Pixel Manager

As soon as the second round of voting starts, you will be asked to vote for the Pixel Manager.

· 11 min read

featured image

TLDR

  • Facebook for WooCommerce is a popular WordPress plugin used by WooCommerce store owners who run Meta Ads. The plugin promises to track conversion events that happen after customers land on your eCommerce website through a Facebook Ad.
  • The reality is that Facebook for WooCommerce is buggy and can cause significant issues, which is why we don't recommend it even though it's free.
  • Pixel Manager for WooCommerce is more accurate, offers more features, and respects data privacy. In this article, we discuss why this plugin is the best eCommerce solution for tracking conversion events coming from Facebook page ads.

· 12 min read

featured image

TLDR

  • If you process data from EU site visitors and customers, then your WooCommerce store needs to be GDPR-compliant.
  • In this article we discuss the major steps you need to follow in order to be compliant with GDPR legislation, although you should still consult with your lawyer as regulations may vary from country to country.
  • WooCommerce is not GDPR-compliant by default, but it does have important settings that will help. For example, you can export and erase data as per customer requests.
  • As a WooCommerce store owner, you'll want to track your customer behavior to gain insights about how to optimize your store. We'll show you how to do this with Pixel Manager for WooCommerce.

· 9 min read

featured image

TLDR

  • If you run Facebook Ads, then you'll want to track conversions when customers land on your WooCommerce store from an ad.
  • Many WooCommerce stores use the Meta pixel in their browser, but it's recommended that you also use Facebook's Conversion API (CAPI), which enables server-to-server tracking on your site. This gives you more accurate data to work with and lets you track offline events too.
  • In this article, you'll find out how to integrate Facebook CAPI using Pixel Manager for WooCommerce.

· 9 min read

featured image

TLDR

  • As of May 2022, WooCommerce businesses can connect their online store to TikTok. This allows them to sync their product catalog with TikTok and run ads on the platform. It's also possible to add the TikTok pixel to your website, which lets you track conversions from customers who land in your eCommerce shop from a TikTok Ad.
  • TikTok released an official plugin in tandem with its WooCommerce integration, called TikTok for WooCommerce, which does all of these things. It's fine for uploading your product catalog to TikTok, but it's very limited when it comes to pixel tracking.
  • A better alternative would be Pixel Manager for WooCommerce, which lets you add the TikTok pixel to your site as well as pixels from a multitude of other platforms. The plugin is pre-configured to track important events that happen in your store and can be set up for dynamic remarketing on TikTok Ads.

· 12 min read

featured image

TLDR

  • It's important to track conversions on your WooCommerce site. This is the best way to measure whether your visitors are taking the actions that you want them to.
  • When it comes to tracking your organic users, it's time to make the switch to Google Analytics 4. This platform is much more powerful and flexible than Universal Analytics. It tracks events rather than goals, making it a better fit for conversion tracking.
  • To make conversion tracking more accurate, you should add a GA4 tracking pixel to your site via the Pixel Manager for WooCommerce plugin.

· 12 min read

featured image

TLDR

  • Conversion tracking can help you get a much more granular overview of the customer journey, such as tracking abandoned carts, rate of successful checkouts, and conversion rates.
  • You can track conversions from Ads and organic traffic.
  • The Pixel Manager for WooCommerce conversion tracking plugin is the most advanced plugin for your WooCommerce store.