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· 10 min read
Aleksandar Vucenovic

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Do you know your customers' shopping behavior, or whether they're abandoning their carts before or during checkout? As an ecommerce merchant, these are questions you want to be able to answer.

If your online store is a WooCommerce site, there are many options to measure its efficiency and track its performance metrics. Of the many tools out there, Google Analytics has been the tried and tested solution for so many.

· 4 min read
Aleksandar Vucenovic

TLDR

  • The Pixel Manager for WooCommerce now outpuths the customer liftime value into the order object on the purchase confirmation page
  • The customer lifetime value is automatically being transmitted with the Google Ads purchase event to Google Ads
  • PMW outputs the customer lifetime value as a sum of all order totals and as a sum of all filtered order values

· 2 min read
Aleksandar Vucenovic

This is the very first blog post on sweetcode.com

I've invested quite a bit of time finding a better CMS for sweetcode.com as WordPress was not checking all the boxes that I was looking for. In order to write nice documentation faster and still structurally concise and visually appealing we needed a different approach. First I found https://docsify.js.org/ which I used for the documentation for the Pixel Manager for WooCommerce. I liked it because of its use of markdown to write documentation pages. Soon I got addicted to that approach and wanted to use it for blog posts too. But Docsify is too limited in that regard.