As an agency, you're always striving to deliver high-performing, feature-rich websites to clients. Successful online stores track traffic and conversions to boost marketing performance, generate qualified leads, and maximize sales.

So, how do you deliver this essential functionality to clients at scale?

The other day, I started preparing to partner with a larger company active in the WordPress space. Great, I thought. We are a small shop, and we are looking for ways to grow. This could be a great opportunity. I was excited.

Hi there,

I recently enjoyed being a guest on the wildcloud Podcast, hosted by the brilliant co-founders Roger Rosweide and Wijnand van Leeuwen. This podcast delves into the exciting intersection of Pixel Manager and our dynamic digital marketing and advertising agency.

The Seshies Award 2023​

This year, for the first time, WooSesh, the largest WooCommerce virtual conference, is going to have a Seshies Award Ceremony. The Seshies are a new award that will be given to the best WooCommerce extensions, stores, developers, advocates and agencies. The Seshies are a great way to recognize the best of the best in the WooCommerce ecosystem.

TLDR​

• We launched the Google Automated Discounts plugin for WooCommerce
• It allows you to automatically apply discounts to your Google Shopping campaigns
• It's available on sweetcode.com and the WooCommerce marketplace

TLDR​

• Subsription Multipler
• Lazy Load the Pixel Manager
• TikTok Events API

TLDR​

• Facebook for WooCommerce is a popular WordPress plugin used by WooCommerce store owners who run Meta Ads. The plugin promises to track conversion events that happen after customers land on your eCommerce website through a Facebook Ad.
• The reality is that Facebook for WooCommerce is buggy and can cause significant issues, which is why we don't recommend it even though it's free.
• Pixel Manager for WooCommerce is more accurate, offers more features, and respects data privacy. In this article, we discuss why this plugin is the best eCommerce solution for tracking conversion events coming from Facebook page ads.

TLDR​

• If you process data from EU site visitors and customers, then your WooCommerce store needs to be GDPR-compliant.
• In this article we discuss the major steps you need to follow in order to be compliant with GDPR legislation, although you should still consult with your lawyer as regulations may vary from country to country.
• WooCommerce is not GDPR-compliant by default, but it does have important settings that will help. For example, you can export and erase data as per customer requests.
• As a WooCommerce store owner, you'll want to track your customer behavior to gain insights about how to optimize your store. We'll show you how to do this with Pixel Manager for WooCommerce.

TLDR​

• If you run Facebook Ads, then you'll want to track conversions when customers land on your WooCommerce store from an ad.
• Many WooCommerce stores use the Meta pixel in their browser, but it's recommended that you also use Facebook's Conversion API (CAPI), which enables server-to-server tracking on your site. This gives you more accurate data to work with and lets you track offline events too.
• In this article, you'll find out how to integrate Facebook CAPI using Pixel Manager for WooCommerce.

TLDR​

• As of May 2022, WooCommerce businesses can connect their online store to TikTok. This allows them to sync their product catalog with TikTok and run ads on the platform. It's also possible to add the TikTok pixel to your website, which lets you track conversions from customers who land in your eCommerce shop from a TikTok Ad.
• TikTok released an official plugin in tandem with its WooCommerce integration, called TikTok for WooCommerce, which does all of these things. It's fine for uploading your product catalog to TikTok, but it's very limited when it comes to pixel tracking.
• A better alternative would be Pixel Manager for WooCommerce, which lets you add the TikTok pixel to your site as well as pixels from a multitude of other platforms. The plugin is pre-configured to track important events that happen in your store and can be set up for dynamic remarketing on TikTok Ads.