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· 10 min read

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TLDR

  • Conversion tracking is the process of measuring how many visitors complete a desired action - like signing up for a newsletter or completing a purchase - while browsing your site.
  • Conversion tracking is also essential to understand customer behavior, which parts of a WooCommerce website are working well, and which ones need improvement.
  • The easiest way and most powerful way to track conversions is with a plugin - like Pixel Manager for WooCommerce - which is capable of capturing the data you need without the use of code and with extremely accurate results.

In the world of e-commerce, conversions are always a hot topic as they are the backbone of a successful business. You may have all the web traffic in the world, but if they aren't converting in any way, then there is no real benefit for your ecommerce store.

You'd maybe like to have more newsletter sign-ups or simply more completed checkouts and overall sales. Whatever the goal, you want to convert these store visitors into customers, now or in the future. But how do you know what these people are doing on your online store? Are they buying or merely opening your home page for a matter of seconds before moving on? The way to find out is simple: conversion tracking.

In this article, we walk you through step-by-step how to set up conversion tracking on your WooCommerce store.

What is conversion tracking?

Conversion tracking in WooCommerce must be harnessed to achieve e-commerce success. It is a powerful tool that allows businesses to better understand what parts of their store are leading to more conversions and what parts could be adjusted to achieve the conversions they're looking for. A healthy conversion rate is the end goal for most WooCommerce sites.

The analysis of conversion data is paramount in any ecommerce business. Without it, you simply can't see what your store visitors are doing. Being able to track a user's behavior allows you to better understand the thought processes customers go through when browsing your store, and see precisely what parts of the website are driving conversions.

As time goes on, more and more analytics are accumulated, further solidifying your understanding of what you are doing right and what elements could be improved or adjusted. This important information allows you to put your time and resources into what matters most for your online business.

How do you track conversions in WooCommerce?

You can track conversions in WooCommerce in various ways. For example, tech-savvy users or software developers can use code. This approach has many steps and requires some expertise. The easiest and most recommended way is to use a plugin specifically designed for conversion tracking.

WooCommerce conversion tracking plugins are easy to set up, highly effective, and very user-friendly. They have everything you need to help you monitor your conversions as well as other useful tools to assist you in your e-commerce journey. A plethora of plugins are available on the market, but one notable option is Pixel Manager for WooCommerce.

One of the reasons why this plugin is a great option is its seamless implementation of tracking pixels from many platforms: Google Ads and Google Analytics Universal Analytics, Google Analytics 4, Meta (Facebook) Pixel, Microsoft Ads, Twitter, HotJar, and Pinterest to name just a few.

In addition, Pixel Manager for WooCommerce has gained notoriety in the conversion tracking world because it also offers:

  • ease-of-use, particularly for those new to conversion tracking or pixel management
  • an in-depth, performance-focused design that enables users without prior coding skills to integrate their tracking pixels seamlessly
  • support for all previously mentioned platforms, as well as other advanced features that allow for a custom experience depending on your needs (e.g. privacy features, language translation, or custom variables mapping)
  • no slowing down of website loading speeds
  • impeccable and reliable accuracy
  • reasonable pricing to benefits ratios

How do I set up conversion tracking using Pixel Manager for WooCommerce?

Over the years, countless claims have been made that conversion tracking is difficult to set up, particularly with those using Meta Pixels or Google Analytics. Pixel Manager for WooCommerce is a refreshing change of pace when it comes to conversion tracking. This plugin is simple and easy to use to ensure you'll be able to track conversions sooner than later. Thanks to its user-friendliness and simple UI, you'll avoid common frustrations often associated with pixel management and setup.

Follow along with these guides and you'll be tracking your conversions with Pixel Manager for WooCommerce in no time.

Note: The most current version of WooCommerce is required to use the plugin.

Step 1:

  1. Select the Pixel Manager for WooCommerce plan you wish to use. You can purchase your plan right away, or opt for a 14-day free trial. Once you've completed this process, check your email for your download link.

  2. Follow the instructions in this email until you've completed the download and activated the plugin.

Step 2:

  1. Head to your WordPress plugin directory.

  2. Click Add New at the top of the page.

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Step 3:

  1. Click the Upload Plugin button at the top of the page.

  2. Click Choose file. Find your recently downloaded Pixel Manager for WooCommerce plugin and select Install Now.

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Step 4:

  1. Now that the plugin has been installed and activated, you need to add your Google Ads conversion ID and conversion label. You'll find both values in the Google Ads conversion tracking code.

  2. To find these, log in to your Google Ads account and navigate to Tools and Settings > Measurement > Conversions.

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Step 5:

  1. If you haven't created the conversion in Google Ads yet, initiate a new conversion action. When asked what kind of conversions you want to track, select 'Website'. Then, enter your domain when prompted and it will be scanned.

  2. You will then have two options: 'Create conversion actions automatically from website events' or 'Create conversion actions manually using code'. Select the second option.

  3. Configure the Google Ads conversion settings using these details. It is recommended that you don't change these settings unless you know exactly what you're doing:

  • Category: Purchase
  • Conversion name: Purchase
  • Value: Use different values for each conversion
  • Default value: zero
  • Count: Every
  • Attribution: Data-driven

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Step 6:

  1. Once you have your Google Ads Conversion ID and Google Ads Purchase Conversion Label from the Google Tag Manager tab in the conversions section of your Google Ads account, you need to go back to your WordPress site admin panel and go to WooCommerce > Pixel Manager and then add your Conversion ID and Purchase Conversion Label into their respective fields.

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That's it for setting up your new Pixel Manager on your WooCommerce account. Now it's time to go through the simple integration of third-party analytics in your Pixel Manager for WooCommerce. We'll be using Google Analytics in this example.

Integrating your Google Analytics into your new Pixel Manager allows you to utilize the benefits of Google Analytics within your WooCommerce store. Being able to track your conversion metrics is a fundamental reason for using pixels in the first place. Monitoring key metrics like add-to-cart clicks, conversion rates, cart abandonment rate, traffic sources, completed checkouts, and average order value is something you'll want to keep an eye on when using your conversion tracking plugin.

This visual guide shows you how to create a new Google Analytics property and how to retrieve the relevant property IDs for your Pixel Manager for WooCommerce.

Head to your Google Analytics account to get started.

Step 1:

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Navigate to your Google Analytics dashboard and head to the Admin section of the website. Find the Property section and click Create Property.

Step 2:

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  1. Once on the property creation page you will want to add your base settings: Property name, Reporting time zone, and Currency.

  2. Click Show advanced options.

  3. Enable Create a Universal Analytics property.

  4. Enter the URL of your shop in the Website URL section.

  5. Select Create both a Google Analytics 4 and a Universal Analytics property.

  6. If using the pro version of the plugin, check Enable enhanced measurement for Google Analytics 4 property.

  7. Click Next.

Step 3:

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Click Create at the bottom of the page.

Step 4:

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  1. Copy and paste the Measurement ID into the GA4 input in your Pixel Manager for WooCommerce.

The GA4 (Google Analytics 4) input field can be found in the Main tab of your Pixel Manager for WooCommerce.

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Tips and best practices when it comes to conversion tracking

  • Including relevant keywords for your business in your link URLs allows Google to better understand what your pages are about and helps it rank your pages accordingly.
  • Utilizing event-based goals helps you track desired actions taken by your website's visitors like newsletter sign-ups, adding items to their cart, or completing checkout.
  • Using goal funnels helps you track how many visitors reach the desired endpoint in a multi-step process, e.g. checkout or signup. (This is particularly useful if you use an affiliate program.)
  • When using Google Ads, making sure you check your search terms report gives you an understanding of what search terms your website visitors were using before they saw your ad. This is a powerful tool as it reiterates what keywords you should be focusing on and trying to include in your content.
  • When using Google Ads or other popular ad platforms, using split testing helps you gain further conversion tracking metrics. Split testing is the act of testing multiple ads for the same product or service (usually low ad spend budgets) to understand which ad is performing better. Checkouts, add-to-cart, and cost per click are some of the primary metrics you want to pay attention to when split testing.

Conclusion

Now that you've got your new Pixel Manager for WooCommerce plugin up and running, you're ready to start tracking conversions. This will open your business up to a world of new, important information which will allow you to really get the ball rolling with your business.

For example, you'll be able to harness the bad analytics and use that important information to improve your website where necessary. If you notice something going well with your conversions, use this learning to optimize your future campaigns. Conversion tracking gives you the ability to know precisely what's performing and start to better understand why these things are working for you.

Built by professional performance marketers, Pixel Manager for WooCommerce has been crafted with e-commerce businesses in mind, with the objective of simplifying pixel management and conversion tracking. It is a truly user-friendly tool and a highly accurate tracking solution.

As you've seen in our tutorial, the plugin is simple to set up and configure. In addition, it can seamlessly support all major pixel solutions so that, no matter what solution you're using or choose to use, you'll be able to easily integrate it into your new plugin without all the fuss that usually accompanies this task.

Pixel Manager for WooCommerce offers a 30-day money-back guarantee, so you can test it out risk-free. As far as enhanced ecommerce tracking is concerned, this is a plugin that should be on everyone's radar!

· 14 min read

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TLDR

If you run a WooCommerce business and use Facebook Ads you need to know that:

  • The performance of Facebook Ads needs to be measured, including on your WooCommerce site
  • There are various ways of tracking the success of a Facebook Ad campaign

Read on to learn how to do this easily and seamlessly with Pixel Manager for WooCommerce.

Are you a WooCommerce store owner looking for ways to improve your Facebook advertising? If so, you may be wondering how to track conversions and sales accurately. One of the best ways to do this is by using the Facebook Pixel, a small piece of code that you add to your website which helps Facebook track how people interact with your store.

Gaining insights about people's activity on your website is the first step toward conversion optimization. In this article, we'll show you how to set up the Facebook Pixel on your WooCommerce shop and how to use it to improve the efficacy of your advertising.

What is the Facebook Pixel, and what are the benefits of using it?

The Facebook Pixel is a piece of code that you add to your website in order to track conversions and measure the effectiveness of your Facebook advertising. When someone visits your website after clicking on one of your ads, the Facebook Pixel will automatically drop a cookie on their computer.

This will allow Facebook to track whether or not that person later converts on your website. If you're running a WooCommerce shop, adding the Facebook Pixel is a must-do if you want to accurately track your ecommerce's performance

How does it work?

The Facebook Pixel tracks the activity of people who have visited your website after clicking on one of your Facebook ads. It then reports how many of these website visitors completed an action on your ecommerce store, like a purchase or the completion of a form. This information can help you to understand the success of a Facebook advertising campaign and make adjustments to improve your results.

Adding the Facebook Pixel to your WooCommerce shop is very easy, no coding knowledge is required to install it. You will just need to copy and paste a snippet of code into your website's header. If you're not sure how to do this, then your web developer can help you out.

Benefits of using the Facebook Pixel

There are many benefits to using the Facebook Pixel on your WooCommerce shop. Some of the key benefits include:

Create custom audiences for better targeting.

Wouldn't it be wonderful to be able to target your adverts to those who have previously expressed interest in your business?

You can indeed achieve that with pixel-based custom audiences.

Retargeting previous customers and urging them to make more purchases will undoubtedly boost your conversion rate and your revenue.

Aside from that, audiences have varied product interests unless you sell a single product. Audience behavior in your business may vary even if you just sell one product.

You may also target different audience segments with customized audiences based on the Meta Pixel data and the items they are interested in.

For example, you may want to target those who have visited your website but never made a purchase. You can also target people based on the pages they have viewed on your website.

Measure the effectiveness of your Facebook campaigns

Just as importantly, you can use Pixel data to assess and optimize the effectiveness of your Facebook campaigns.

You can track how many people saw your ad, how many clicked on it, and how many made a purchase as a result.

This data will help you to better understand what is working and what isn't with your Facebook campaigns so that you can make necessary changes. The costs of ads can quickly mount, so making sure that your campaigns are as effective as possible is key. Imagine if you could cut down on wasteful spending by optimizing your campaigns.

Tracking ad attribution to conversions on your WooCommerce site is key to determining exactly which advertisements work and which don't in order to allocate your advertising money wisely and get better results. Using the metrics from past campaigns is also important to plan your upcoming promotions.

Additionally, you may examine your effectiveness with various audience subgroups based on their demographics, locations, and devices. You can improve your audience targeting by doing this.

For instance, if you launch a campaign with five distinct ad sets but only one of them generates sales for your WooCommerce store, you may pause the others and scale the top-performing one. You may also focus just on your effective advertising by going down to the level of the ad.

You should make use of the vital information that Meta Pixel gives you about the effectiveness of your ads to enhance your current and upcoming campaigns.

Dynamic product ads

Facebook dynamic product ads are a type of ad that allow you to target people who have visited your website with ads for products they viewed on your website. This is an incredibly powerful way to market to customers as it allows you to create a custom audience based on their prior interactions with your company.

You can achieve it with the aid of Meta Pixel. Visitors who clicked on goods and even added them to their shopping carts but did not finish the transaction will have their information recorded.

If you configure your catalog, you may utilize the information supplied by your Meta Pixel to run dynamic product advertisements that display the exact same items these customers left in their abandoned carts in an effort to persuade them to make the purchase.

Dynamic product ads have been found to be incredibly effective at recovering lost sales. They are also great for increasing the average order value of your customers.

Track conversions and ROI

The Facebook Pixel can help you track not just ad clicks but also website purchases and other actions taken on your site that result in a conversion.

This data is essential for measuring the return on investment (ROI) of your Facebook ad campaigns. In order to calculate ROI, you need to know how much money you've spent on ads and compare it to the value of sales generated by those ads.

By tracking website purchases, you can attribute a value to each conversion and determine the exact ROI of your Facebook ad campaigns. Doing so will allow you to make better decisions about where to allocate your advertising budget in order to get the most bang for your buck.

Create lookalike audiences

One of the great things about the Facebook Pixel is that it can be used to create lookalike audiences.

A lookalike audience is a group of people who are similar to an existing customer base but who have not yet interacted with your company. This is an incredibly valuable way to expand your reach and find new customers.

The Facebook Pixel can help you create a lookalike audience by providing you with data on the interests and demographics of your current customers. With this data, Facebook can find people who share similar interests and demographics to those of your current customer base.

This is a great way to find new potential customers who are likely to be interested in your products or services.

Optimize your website for better performance

The Facebook Pixel can also help you to optimize your website for better performance.

By using the data from the Facebook Pixel, you can determine which pages on your website are performing poorly and need improvement.

You can also use Pixel data to determine the most effective placements for your Facebook ads.

This information will help you to improve the overall performance of your website and increase the number of sales it generates.

How do I set up the Facebook Pixel (Meta) on my WooCommerce site?

In this section, we will discuss how to set up the Facebook Pixel (Meta) step-by-step on your WooCommerce site.

First, you need to have a Facebook Business account. This is very important. A Facebook business account and a personal account are two different things. If you don't have one yet, follow this guide:

  1. Go to business.facebook.com/create and select Create Account.

  2. Enter your name and confirm your identity with Facebook login credentials.

create a Facebook business account

  1. Follow the prompts to create your business account.

Next, you need to create a Facebook Pixel account if you don't have one.

  1. Go to https://www.facebook.com/ads/manager/pixel

  2. Click on the "Create a Pixel" button.

create pixel

For the Pixel you're going to make, you may choose a name. To make the setup process simpler, you may also give your website name here. Adding your domain name to the pixel name is also highly advisable as it will be easier for your future co-workers and agencies to understand to which account a pixel belongs.

Be aware that by clicking the Continue button, you are consenting to Facebook's terms.

pixel name

Before moving on, it is best to carefully read the terms if you have any questions.

  1. If you have an existing pixel, you can also find it by going to Ads Manager and selecting Pixels under the Measure & Report column.

  2. If you have any questions while creating your pixel, you can find help by clicking on the question marks next to each step.

Now, on to setting up your pixel on WooCommerce!

  1. The first step is to go to Facebook Events Manager, where you see Partner Integrations.

  2. Choose "Add code using Partner Integrations".

add code using partner integration

  1. Scroll down to find WooCommerce.

choose a partner

  1. Your WooCommerce store may now be connected, and you'll be prompted by Facebook with on-screen instructions.

Another option is to manually add your website code. Be aware, however, that this poses a risk; it can break your website if done incorrectly.

Thankfully, there is an easier and more effective way to integrate Facebook Pixel with your WooCommerce site and get the most out of it: using a free plugin like Pixel Manager for WooCommerce.

Easily integrate the Facebook Pixel in WooCommerce with Pixel Manager for WooCommerce

Pixel Manager for WooCommerce is a plugin that allows you to manage the Facebook Pixel and its data on your WooCommerce site with ease. It was created with the idea of providing an easier and more accurate way for online store owners to collect and use the Facebook Pixel data to improve their sales funnel and marketing strategies.

For example, with Pixel Manager for WooCommerce, you can:

  • Create Custom Audiences and Lookalike Audiences directly from your WooCommerce data.
  • Track purchase events from every customer who lands your store from Facebook Ads, and other platforms too.
  • Retarget customers who have abandoned their carts or viewed specific products on your site.
  • Import product data into Facebook Ads to create dynamic ads and more!

The premium version is packed with key features, such as:

Install Pixel Manager for WooCommerce in a few easy steps:

First, get The Facebook Pixel ID from your page.

Note: Follow this step only if you have an existing pixel. If you don't, follow the steps above (how to set up my Facebook Pixel)

  1. To get your Pixel ID, go to your Facebook Ads Manager

Facebook ads manager

  1. Select Events Manager, then “All Tools”

Events manager

  1. Click on the “Copy Pixel ID” button and paste it into the Pixel ID field in the Pixel Manager for WooCommerce plugin settings.

copy pixel ID

Next, install the plugin and activate it.

  1. On your WordPress site, go to Plugins > Add New. Search for “Pixel Manager for WooCommerce” and install the plugin.
  2. You can find the plugin settings under WooCommerce > Settings > Integration.
  3. Enter your Facebook Pixel ID and you've now successfully installed the Facebook Pixel on your WooCommerce site!

install the plugin

After installing and activating the plugin, you will need to enter your pixel ID in the settings area. You can find the settings area by going to WooCommerce > Settings > Pixel Manager for WooCommerce.

That's it! You're now ready to start tracking your website data with the Facebook Pixel to improve your marketing strategies.

Use Pixel Manager for WooCommerce to get the most out of the Facebook Pixel

Now that you know how to install the Facebook Pixel on your WooCommerce shop and you installed Pixel Manager for WooCommerce, you're probably wondering how to get the most out of it. Here are some tips:

Use event tracking to track specific actions on your site.

With event tracking, you can track things like add-to carts, purchases, and lead generation. Sweetcode's Pixel Manager automatically adds the necessary code for the most popular events, so you don't have to worry about it. This will help you to see which actions are most effective in driving sales and leads.

Create custom audiences for retargeting.

By creating custom audiences, you can target people who have visited your site or taken a specific action on your site. This is a great way to reach out to people who are already interested in your products or services.

Use the Facebook Pixel to create custom conversions.

If you have a specific goal that you want to track, such as signing up for a newsletter, you can create a custom conversion tracking pixel for that goal. With Pixel Manager, you can easily use shortcodes to track these custom events (check this guide for help). This will help you to see how effective your marketing efforts are in driving that goal.

Experiment with different ad placements.

Not all ad placements are created equal. Try experimenting with different placements to see which ones work best for your shop.

Use the Facebook Pixel data to create targeted ads.

By using the data from the Facebook Pixel, you can create targeted ads that are more likely to be successful. This data can also help you to fine-tune your targeting criteria for future ads.

Conclusion

Integrating the Facebook Pixel into your WooCommerce shop is a great way to track your website traffic and conversions. By doing so, you can ensure that your advertising campaigns are effective and provide you with the most accurate data.

Not only that, but you can take advantage of its key benefits, such as creating custom audiences and retargeting, measuring the impact of your ads on sales, tracking conversions, and more.

Finally, there is no other plugin like Pixel Manager for WooCommerce that can help you with the Facebook Pixel integration on your WooCommerce shop. Although the Facebook Pixel is a powerful tool itself, it lacks the ability to properly manage and configure it for a WooCommerce shop. Pixel Manager fills that gap and makes the integration process much easier.

It has all the features you need to get the most out of this powerful tool, such as filters to fine-tune your Pixel data, conversion tracking for different types of products, and more.

This will make you more confident in your marketing decisions and help you improve your WooCommerce shop's performance. Check out Pixel Manager for WooCommerce today and see for yourself how it can help you take your business to the next level.

· 9 min read
Aleksandar Vucenovic

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TLDR

Are all payment gateways created equal?

No, they are definitely not. And you will be surprised, maybe even shocked, how relevant this is.

  • Deteriorated tracking accuracy caused by payment gateways is a bigger problem than most shop owners and campaign managers are aware of.
  • We implemented a new diagnostics section that gives more profound insights into tracking accuracy and reveals tracking gaps.
  • The Pixel Manager for WooCommerce is the only tool that gives you access to this type of data.

· 10 min read

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Do you know your customers' shopping behavior, or whether they're abandoning their carts before or during checkout? As an e-commerce merchant, these are questions you want to be able to answer.

If your online store is a WooCommerce site, there are many options to measure its efficiency and track its performance metrics. Of the many tools out there, Google Analytics has been the tried and tested solution for so many.

· 4 min read
Aleksandar Vucenovic

TLDR

  • The Pixel Manager for WooCommerce now outputs the customer lifetime value into the order object on the purchase confirmation page
  • The customer lifetime value is automatically being transmitted with the Google Ads purchase event to Google Ads
  • PMW outputs the customer lifetime value as a sum of all order totals and as a sum of all filtered order values