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Facebook Microdata for Catalog Deprecation Notice

· One min read
Aleksandar Vucenovic
Chief Growth Officer

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  • We dropped support for Facebook Microdata for Catalog output in the Pixel Manager.

What is changing?

Starting with version 1.42.6 of the Pixel Manager, we will no longer provide support for Facebook Microdata for Catalog output.

What is Facebook Microdata for Catalog?

Facebook Microdata for Catalog is a way to provide Facebook with structured data about your products. Facebook scans your website for this structured data and uses it to create a product catalog that you can use in your Facebook ads.

Why are we dropping support for Facebook Microdata for Catalog?

Facebook never provided a proper way to handle variations of variable products in their microdata specification. This made it impossible for us to provide a reliable integration that works for all users of this feature.