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Facebook Microdata for Catalog Deprecation Notice

· One min read
Aleksandar Vucenovic
Chief Growth Officer

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  • We dropped support for Facebook Microdata for Catalog output in the Pixel Manager.

What is changing?​

Starting with version 1.42.6 of the Pixel Manager, we will no longer provide support for Facebook Microdata for Catalog output.

What is Facebook Microdata for Catalog?​

Facebook Microdata for Catalog is a way to provide Facebook with structured data about your products. Facebook scans your website for this structured data and uses it to create a product catalog that you can use in your Facebook ads.

Why are we dropping support for Facebook Microdata for Catalog?​

Facebook never provided a proper way to handle variations of variable products in their microdata specification. This made it impossible for us to provide a reliable integration that works for all users of this feature.