Drive More Sales for Less: Microsoft Ads' CPC Advantage + New Consent Mode Support in Pixel Manager Pro

If you're only advertising on Google, you're missing out — and likely paying too much.

Microsoft Ads, formerly Bing Ads, offers a valuable opportunity for advertisers: access to a less competitive platform with **lower cost-per-click (CPC) **and strong performance on desktop. It's a smart way to maximize conversions while spending less.

And now, tracking Microsoft Ads just got even better:

🎉 Pixel Manager Pro now supports Microsoft Ads' Consent Mode — ensuring full GDPR/DSGVO compliance while maintaining reliable conversion tracking.

This feature is available exclusively in the Pro version of Pixel Manager.

💡 Why Microsoft Ads Is Worth a Serious Look

Microsoft Ads may not have the same global reach as Google, but it offers real advantages, especially for advertisers focused on desktop traffic and cost-efficiency.

• Global Desktop Market Share: 2.8-3.2%
• US Desktop Share: 6-9%
• Audience Reach: Includes Bing, Yahoo, AOL, Microsoft Edge, Windows Search, and even LinkedIn

Many advertisers report comparable performance to Google Ads, particularly when it comes to conversion rates.

🔥 Average CPC: Often 30-50% lower than Google Ads

That pricing difference can stretch your ad budget significantly — giving you more clicks and more opportunities to convert without increasing your spend.

📈 Why Microsoft Ads Keeps Growing

Microsoft Ads continues to expand, largely due to its deep integration into the Windows ecosystem:

• Bing is the default search engine on all Windows devices
• A Bing-powered search bar is built directly into the Windows 11 taskbar, visible on every desktop
• Even users who prefer Google may still end up on Microsoft Search results by default

This creates natural visibility and engagement for advertisers — with far less competition than Google.

✅ What's New: Consent Mode Support in Pixel Manager Pro

Microsoft Ads tracking has been supported in **Pixel Manager Pro **for some time.

What's new is the built-in support for Microsoft Ads' Consent Mode, making it easier than ever to remain compliant with privacy laws like GDPR and DSGVO.

With Consent Mode enabled:

• Pixel Manager Pro respects user consent preferences before firing Microsoft Ads tags
• You can continue to collect valuable conversion data — compliantly
• No custom code or extra setup is required

It's a simple but important update that ensures your Microsoft Ads tracking is accurate and future-proof.

🔄 Free Users: Why Now's the Time to Upgrade

If you're using the free version of Pixel Manager, you don't have access to Microsoft Ads tracking or Consent Mode support.

By upgrading to Pixel Manager Pro, you'll unlock:

• 📊 Microsoft Ads + Consent Mode Support: Unlock a growing, cost-effective ad platform and track it properly

• 🔍 Enhanced Conversions for Google Ads: Improve attribution using first-party data

• 🔁 Automatic Conversion Recovery: Capture missed conversions when customers skip the "Thank You" page

• 📈 More Pixel Integrations: Add tracking for LinkedIn, Pinterest, TikTok, and more

• 🚨 Priority Support: Get fast answers from the developers behind the plugin

🚀 How to Upgrade

Upgrading is fast and easy:

1. Open your WordPress dashboard
2. Go to Pixel Manager > Upgrade
3. Select a Pro plan and activate instantly

Once upgraded, Microsoft Ads tracking and Consent Mode support will be available right away.

🧭 Quick Guide: How to Set Up Microsoft Ads (in Under 1 Hour)

Getting started with Microsoft Ads is easier than you might think — especially if you're already using Google Ads. Here's a step-by-step guide:

1. ✅ Create a Microsoft Advertising Account

   Visit ads.microsoft.com and sign up using a Microsoft, Outlook, or LinkedIn account

   ⏱ Time: 5-10 minutes

2. ✅ Import Your Google Ads Campaigns (Optional but Recommended)

   Use Microsoft Ads' built-in import tool to bring over keywords, ads, budgets, and more

   ⏱ Time: 10-15 minutes

3. ✅ Set Up Conversion Tracking

   In Microsoft Ads, go to Tools > UET Tag, create a tag

   Copy the UET Tag ID and paste it into Pixel Manager Pro

   ⏱ Time: 10 minutes

4. ✅ Enable Consent Mode in Pixel Manager Pro

   Open Pixel Manager Pro settings in your WordPress dashboard

   Toggle on Microsoft Ads Consent Mode

   ⏱ Time: 2-5 minutes

   Note: This is only available in the Pro version

5. ✅ Launch Your Campaign

   Finalize targeting, budgets, and ads

   Hit Publish

   ⏱ Time: 10-20 minutes

⏱ Total Setup Time: ~40 to 60 minutes

That's all it takes to unlock a lower-CPC, privacy-compliant ad channel — with full tracking via Pixel Manager Pro.