23 posts tagged with "pixel manager"

Hi, I'm Maria, an independent content writer. SweetCode asked me to dive into their plugin, Pixel Manager for WooCommerce, and compare it with the other big player in the space, PixelYourSite.

Now, I usually write blogs for SweetCode, but I did test both plugins (the free versions) myself.

So, in this post, I'm sharing my honest thoughts on both of them. Let's see how they really stack up.

I will do my best to give you the following:

• An honest comparison of Pixel Manager for WooCommerce vs PixelYourSite
• A factual comparison of features (which features the plugins have)
• How happy the users are (based on the plugins' rating and the number of unanswered questions on the WordPress Plugin Directory)
• How easy it is to set up both plugins

• The free version of Pixel Manager for WooCommerce is ideal for small shops with a limited advertising budget, offering basic tracking (Google Ads, Meta) without the complexities of Google Tag Manager.
• The Pro version is recommended for businesses spending more than $10/day on ads, featuring advanced tools like Automatic Conversion Recovery (ACR), Google Ads Enhanced Conversions, and support for more platforms, ensuring accurate tracking and data recovery.
• Upgrading to the Pro version enables better data accuracy, additional pixel integrations, and premium support, providing improved ROI and optimization for growing businesses.

• Roundup of reviews from various sources

• The Pixel Manager contained the cdn.polyfill.io vulnerability
• It was fixed in version 1.43.4, the same day it was discovered
• cdn.polyfill.io support was experimental and not enabled by default

• Added support for Google Ads Custom Variables

• We published Snapchat's Conversions API (CAPI) integration in the Pixel Manager

• I was wrong and I was right about the bug
• Update to the session_id bug post

• Certain purchase events not processed through GA4 Measurement Protocol
• We identified the root cause and have a fix in place

• We dropped direct support for the Borlabs Cookie and Real Cookie Banner CMPs in the Pixel Manager.
• This change will take effect with the release of version 1.41.1 of the Pixel Manager.
• What should you do? Read on to find out.

• Using the Google Tag Manger is not "free"
• Expert driven vs. community driven tracking optimization
• If you're using the Google Tag Manager to track data on your WooCommerce site, you're losing money