34 posts tagged with "pixel-manager"

In the latest release of Pixel Manager for WooCommerce, a long-standing architectural challenge has finally been solved.

The front end library used to be monolithic and bundled every tracking integration into a single file. That meant Google, Meta, TikTok, Hotjar and everything else shipped together, even if only a fraction was needed.

Now this changes entirely.

The new release 1.50.0 introduces code splitting, also known as chunking. Each pixel loads only when it is actually active. This reduces the amount of downloaded JavaScript significantly and improves page speed for WooCommerce shops.

A new ruling by the Administrative Court of Hanover confirms a broader interpretation that affects the entire EU: Google Tag Manager (GTM) cannot be loaded without prior user consent.

The decision is rooted in GDPR and the ePrivacy Directive. Both apply across the EU, so while this case was decided in Germany, its implications extend to all EU member states.

If your WooCommerce store operates in the EU and relies on GTM, this ruling could impact your compliance setup.

The good news: Pixel Manager for WooCommerce already solves the core problems behind this decision.

Marketers have recently been bombarded with advice from some tracking code providers promoting a “conversion upload” solution - a feature meant to recover conversions supposedly lost due to Apple's iPhone privacy updates.

Their solution uses the simple idea to rename Google's gclid parameter and process it under a different name, thus bypassing Apple's Intelligent Tracking Prevention (ITP) restrictions, which filters out known tracking parameters.

At first, this sounds like a clever fix. But here's the catch that many overlook:

⚠️ These providers suggest uploading conversions in parallel to your normal, pixel-based Google Ads conversion tracking.

And that's exactly where things go wrong.

When choosing a tracking plugin for WooCommerce, your first instinct might be to focus on features only. However, reliable and responsive support is just as important, as it ensures smooth setup, quick issue resolution, and long-term stability for your store.

If you're using the free version of Pixel Manager for WooCommerce, you're already ahead of the game. You've taken an important first step by integrating basic pixel tracking into your WooCommerce store. And, chances are, you're already seeing some benefit.

TL;DR

Meta (Facebook) now pushes advertisers to track PageView events via the Conversion API (CAPI). We've added support for this in Pixel Manager — just one click to enable it.

However:

• ⚠️ Increased server load — can cancel out caching benefits.
• 📈 Small accuracy gain (~10-20%), but very low impact on purchase conversions.
• ✅ Pixel Manager optimizes this via bundled REST API requests to keep load low.

We only recommend it if you really need it (e.g. Facebook insists) and have solid caching in place. Otherwise, browser-based PageView tracking is good enough for most.

TL;DR:

• The Pixel Manager now supports a command queue (window._pmwq) starting with version 1.49.0.
• It ensures your API calls to the Pixel Manager and custom tracking events are executed safely and in order — whether the Pixel Manager is loaded yet or not.
• Just push your function or tracking event to the queue, and it'll run when the Pixel Manager is ready.

What if I told you that simply switching how your Google tags are served could unlock up to 11% more signals, improve conversion accuracy—and even tighten your site's security?

Sounds like something you'd want, right? Welcome to the Google Tag Gateway (for Advertisers) (GTG). And yes, Pixel Manager for WooCommerce is the first WooCommerce plugin to support it out of the box.

✅ TL;DR

• Google Tag Gateway (for Advertisers) (GTG) makes your Google tags behave like native first-party scripts.
• Results in tracking more conversions, better data, stronger privacy compliance.
• Pixel Manager is the first WooCommerce plugin with full GTG support.
• One-click setup available via Cloudflare. Advanced users can go the sGTM route.

Let's be real: if you run a small WooCommerce store, your competition isn't the shop down the street - it's Amazon.

They make more in an hour than your store will all year. Why? Because buying on Amazon is easy. It's frictionless, fast, and built on trust.

Here's their formula:

• Payment convenience: Credit card saved, checkout done in one click.
• Catalog convenience: Whatever you want, it's there and it's in stock.
• Trust: You know it'll arrive. And if not, you'll get your money back.

If you're only advertising on Google, you're missing out — and likely paying too much.

Microsoft Ads, formerly Bing Ads, offers a valuable opportunity for advertisers: access to a less competitive platform with **lower cost-per-click (CPC) **and strong performance on desktop. It's a smart way to maximize conversions while spending less.