29 posts tagged with "pixel manager"

TL;DR

Meta (Facebook) now pushes advertisers to track PageView events via the Conversion API (CAPI). We've added support for this in Pixel Manager — just one click to enable it.

However:

• ⚠️ Increased server load — can cancel out caching benefits.
• 📈 Small accuracy gain (~10-20%), but very low impact on purchase conversions.
• ✅ Pixel Manager optimizes this via bundled REST API requests to keep load low.

We only recommend it if you really need it (e.g. Facebook insists) and have solid caching in place. Otherwise, browser-based PageView tracking is good enough for most.

TL;DR:

• The Pixel Manager now supports a command queue (window._pmwq) starting with version 1.49.0.
• It ensures your API calls to the Pixel Manager and custom tracking events are executed safely and in order — whether the Pixel Manager is loaded yet or not.
• Just push your function or tracking event to the queue, and it'll run when the Pixel Manager is ready.

What if I told you that simply switching how your Google tags are served could unlock up to 11% more signals, improve conversion accuracy—and even tighten your site's security?

Sounds like something you'd want, right? Welcome to the Google Tag Gateway (for Advertisers) (GTG). And yes, Pixel Manager for WooCommerce is the first WooCommerce plugin to support it out of the box.

✅ TL;DR

• Google Tag Gateway (for Advertisers) (GTG) makes your Google tags behave like native first-party scripts.
• Results in tracking more conversions, better data, stronger privacy compliance.
• Pixel Manager is the first WooCommerce plugin with full GTG support.
• One-click setup available via Cloudflare. Advanced users can go the sGTM route.

Let's be real: if you run a small WooCommerce store, your competition isn't the shop down the street - it's Amazon.

They make more in an hour than your store will all year. Why? Because buying on Amazon is easy. It's frictionless, fast, and built on trust.

Here's their formula:

• Payment convenience: Credit card saved, checkout done in one click.
• Catalog convenience: Whatever you want, it's there and it's in stock.
• Trust: You know it'll arrive. And if not, you'll get your money back.

If you're only advertising on Google, you're missing out — and likely paying too much.

Microsoft Ads, formerly Bing Ads, offers a valuable opportunity for advertisers: access to a less competitive platform with **lower cost-per-click (CPC) **and strong performance on desktop. It's a smart way to maximize conversions while spending less.

If you're running an online store, failed payments are more than just an inconvenience - they're a serious drain on your revenue.

After reading this blog post, you'll clearly understand how to prevent tracking issues and how Pixel Manager for WooCommerce automates the process for you.

Hi, I'm Maria, an independent content writer. SweetCode asked me to dive into their plugin, Pixel Manager for WooCommerce, and compare it with the other big player in the space, PixelYourSite.

Now, I usually write blogs for SweetCode, but I did test both plugins (the free versions) myself.

So, in this post, I'm sharing my honest thoughts on both of them. Let's see how they really stack up.

I will do my best to give you the following:

• An honest comparison of Pixel Manager for WooCommerce vs PixelYourSite
• A factual comparison of features (which features the plugins have)
• How happy the users are (based on the plugins' rating and the number of unanswered questions on the WordPress Plugin Directory)
• How easy it is to set up both plugins

• The free version of Pixel Manager for WooCommerce is ideal for small shops with a limited advertising budget, offering basic tracking (Google Ads, Meta) without the complexities of Google Tag Manager.
• The Pro version is recommended for businesses spending more than $10/day on ads, featuring advanced tools like Automatic Conversion Recovery (ACR), Google Ads Enhanced Conversions, and support for more platforms, ensuring accurate tracking and data recovery.
• Upgrading to the Pro version enables better data accuracy, additional pixel integrations, and premium support, providing improved ROI and optimization for growing businesses.

• Roundup of reviews from various sources

• The Pixel Manager contained the cdn.polyfill.io vulnerability
• It was fixed in version 1.43.4, the same day it was discovered
• cdn.polyfill.io support was experimental and not enabled by default