4 posts tagged with "google"

What if I told you that simply switching how your Google tags are served could unlock up to 11% more signals, improve conversion accuracy—and even tighten your site's security?

Sounds like something you'd want, right? Welcome to the Google Tag Gateway (for Advertisers) (GTG). And yes, Pixel Manager for WooCommerce is the first WooCommerce plugin to support it out of the box.

✅ TL;DR

• Google Tag Gateway (for Advertisers) (GTG) makes your Google tags behave like native first-party scripts.
• Results in tracking more conversions, better data, stronger privacy compliance.
• Pixel Manager is the first WooCommerce plugin with full GTG support.
• One-click setup available via Cloudflare. Advanced users can go the sGTM route.

The Pixel Manager now includes support for the IAB Europe's Transparency and Consent Framework v2 (TCF v2) for Google.

This means that you can now configure your Google tags to respect the user's consent preferences for the purposes of GDPR and ePrivacy compliance.

Google announced a new version of their Consent Mode in November 2023. The technical details have been published in December 2023. By mid of December 2023, we have updated the Google's Consent Mode to version 2 in the Pixel Manager.

The new Google Consent Mode v2 is required for personalized advertising from March 2024.

TLDR​

• We launched the Google Automated Discounts plugin for WooCommerce
• It allows you to automatically apply discounts to your Google Shopping campaigns
• It's available on sweetcode.com and the WooCommerce marketplace