The Pixel Manager now includes support for the IAB Europe's Transparency and Consent Framework v2 (TCF v2) for Google.
This means that you can now configure your Google tags to respect the user's consent preferences for the purposes of GDPR and ePrivacy compliance.
Google announced a new version of their Consent Mode in November 2023. The technical details have been published in December 2023. By mid of December 2023, we have updated the Google's Consent Mode to version 2 in the Pixel Manager.
The new Google Consent Mode v2 is required for personalized advertising from March 2024.
The Google Consent Mode v2 is available in the Pro version of the Pixel Manager from version 1.35.0 onwards.
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