Google Tag Gateway Proxy: First-Party Tracking Built Right Into WordPress
· 7 min read
What if you could route all your Google Analytics and Google Ads tracking through your own domain, without any external services, cloud infrastructure, or ongoing costs?
Starting with version 1.53.0, you can. Pixel Manager now includes a built-in Google Tag Gateway Proxy that makes your tracking truly first-party. Just set a measurement path, and you're done.
✅ TL;DR
- Route Google tracking through your own domain. No external services required.
- Bypass ad blockers and browser restrictions automatically
- Extend cookie lifetimes beyond Safari's 7-day ITP limit
- One setting to enable, multiple fallback mechanisms to ensure tracking never breaks
- Zero additional infrastructure costs
Beta Feature
This feature is currently in beta. While we've implemented multiple fallback mechanisms to ensure your tracking never breaks, we recommend testing thoroughly in a staging environment before deploying to production.
