Launch of the Google Customer Reviews Plugin for WooCommerce
TLDR
- We launched the Google Customer Reviews plugin for WooCommerce
- Collect authentic customer reviews through Google's official review program
- Display seller ratings in Google Search and Shopping ads
- Qualify for Google's Top Quality Store status
- Available on sweetcode.com
Introduction
We're excited to announce the launch of the Google Customer Reviews plugin for WooCommerce. This plugin integrates Google's official Customer Reviews program with your WooCommerce store, enabling you to collect authentic customer feedback and display seller ratings in Google Search and Shopping ads.
Google Customer Reviews is a free program that lets you collect valuable feedback from customers who have made a purchase on your site. Once you've gathered enough reviews, your seller rating can appear alongside your ads, helping you stand out from competitors and increase click-through rates.
What is Google Customer Reviews?
Google Customer Reviews is Google's official review collection program. When a customer completes a purchase and opts in, Google sends them a survey asking about their shopping experience. These reviews contribute to your store's seller rating.
Key Benefits
- Seller Ratings in Ads — Once you collect around 100 reviews, your seller rating can appear in Google Search and Shopping ads
- Increased Click-Through Rates — According to Google, seller ratings can increase click-through rates by up to 10%
- Top Quality Store Status — Qualify for Google's Top Quality Store badge, which displays on your free product listings
- Trust & Credibility — Google-verified reviews build customer confidence
- Free Program — Google Customer Reviews is completely free to use
What the Plugin Does
Our plugin handles the technical integration between your WooCommerce store and Google's Customer Reviews program. Here's what it provides:
Survey Opt-in Module
After customers complete their purchase, the plugin displays Google's official review survey opt-in on the order confirmation page. Customers can choose whether they want to receive an email survey from Google after their order is delivered.
The opt-in module is customizable — you can choose the dialog style (center dialog, bottom right popup, etc.) and configure the estimated delivery time that determines when Google sends the survey.
Seller Rating Badge
Display your Google seller rating badge anywhere on your site. The plugin supports multiple placement options:
- Shortcode placement for precise positioning
- Footer positioning (inline or fixed)
- Light and dark badge variants
- Preview mode for testing before going live
Product Ratings Support
The plugin can include product GTINs (Global Trade Item Numbers) with the review opt-in. This enables Google to collect product-level ratings that can appear in Google Shopping, giving customers more information about specific products.
Full WooCommerce Compatibility
The plugin is built for modern WooCommerce stores:
- WooCommerce Blocks Support — Full compatibility with the block-based checkout
- HPOS Compatible — Built for High-Performance Order Storage from the ground up
- Multi-language Support — Automatic browser language detection or manual override
Requirements
To use the Google Customer Reviews plugin, you'll need:
- WordPress 6.0 or higher
- WooCommerce 7.0 or higher
- A Google Merchant Center account enrolled in the Google Customer Reviews program
- Products listed in Google Merchant Center (for product-level ratings)
Getting Started
Setting up the plugin is straightforward:
- Install and activate the plugin
- Navigate to WooCommerce > Customer Reviews in your WordPress admin
- Enter your Google Merchant Center ID
- Enable the Survey Opt-in module
- Optionally configure the Seller Rating Badge
Once configured, customers will start seeing the opt-in prompt on your order confirmation page. Google will send review surveys to opted-in customers a few days after their estimated delivery date.
When Will My Seller Rating Appear?
Google requires a minimum number of reviews before displaying your seller rating. Typically, this requires:
- Around 100 unique reviews in the past 12 months
- An average rating that meets Google's quality threshold
- Reviews from the specific country where your ads are shown
Building up to 100 reviews takes time, but it's worth the investment. Once your seller rating appears, you'll benefit from increased visibility and click-through rates on your Google ads.
Where to Get the Plugin
You can get the Google Customer Reviews plugin on sweetcode.com.
The plugin offers both free and pro versions. The free version includes all core features needed to integrate Google Customer Reviews with your WooCommerce store.
Documentation
For detailed setup instructions and configuration options, visit our documentation.
Conclusion
If you're running Google Shopping campaigns or advertising on Google Search, integrating Google Customer Reviews can significantly improve your ad performance. Seller ratings provide social proof directly in your ads, helping you stand out from competitors and build trust with potential customers.
The setup is straightforward, the program is free, and the long-term benefits — better click-through rates, Top Quality Store status, and increased customer trust — make it a worthwhile addition to any WooCommerce store.
Give the Google Customer Reviews plugin a try and start building your seller rating today.
