Version 1.54: Adroll, Outbrain, and Contentsquare Pixels Now Available
Version 1.54.0 is here! We're expanding the Pixel Manager ecosystem with three new advertising and analytics integrations: Adroll, Outbrain, and Contentsquare.
✅ TL;DR
- New Adroll pixel for retargeting campaigns
- New Outbrain pixel for native advertising tracking
- New Contentsquare pixel for digital experience analytics
- Enhanced LinkedIn event tracking with conversion types and values
- TikTok Events API improvements
- Admin UX improvements and enhanced reliability
🎯 New: Adroll Pixel
Adroll is a powerful retargeting platform that helps you bring visitors back to your store. With the new Adroll integration, you can:
- Track page views and product interactions automatically
- Build retargeting audiences based on visitor behavior
- Measure conversions from your Adroll campaigns
- Attribute revenue to your retargeting efforts
Simply add your Adroll Advertiser ID and Pixel ID in the Pixel Manager settings, and you're ready to launch retargeting campaigns that bring customers back.
The Adroll pixel is a Pro feature, available with a Pro license.
📰 New: Outbrain Pixel
Outbrain is one of the world's leading native advertising platforms, helping you reach audiences through content recommendations on premium publisher sites.
With the new Outbrain pixel integration:
- Track conversions from your native advertising campaigns
- Optimize campaigns based on actual purchase data
- Build custom audiences for retargeting
- Measure the full customer journey from content discovery to purchase
Native advertising through Outbrain is excellent for brand awareness and reaching customers at the top of the funnel. Now you can track the complete conversion path.
The Outbrain pixel is a Pro feature, available with a Pro license.
📊 New: Contentsquare Pixel
Contentsquare is a digital experience analytics platform that helps you understand how visitors interact with your website through session replays, heatmaps, and journey analysis.
The new Contentsquare integration enables:
- Automatic page view and event tracking
- E-commerce event data for purchase analysis
- Session recording with conversion context
- Deep insights into the customer experience
Understanding how customers shop is just as important as tracking what they buy. Contentsquare gives you that behavioral insight.
The Contentsquare pixel is a Pro feature, available with a Pro license.
🔧 Enhanced LinkedIn Event Tracking
We've improved our LinkedIn Insight Tag integration with enhanced event adaptation. The update adds:
- Conversion types for different events (lead, purchase, etc.)
- Conversion values to track revenue in LinkedIn Campaign Manager
- Better attribution for LinkedIn advertising campaigns
This means more accurate ROAS reporting and better campaign optimization directly in LinkedIn.
⚡ TikTok Events API Improvements
The TikTok Events API integration now includes:
- New opportunity class for better feature discovery
- Enhanced availability detection
- Improved event handling
🎨 Admin UX Improvements
We've made several improvements to the admin experience:
- Scroll event trigger: Scripts can now load on scroll in addition to other interaction triggers, giving you more control over when tracking initializes
- Opportunity card sorting: Cards are now sorted by impact level, showing you the most important optimizations first
- Streamlined dismissed opportunities: Easier management of dismissed suggestions
- External object cache detection: Better compatibility detection for sites using Redis, Memcached, or other object caches
🛡️ Enhanced Reliability
Version 1.54 includes several under-the-hood improvements:
- Enhanced client IP handling: More reliable IP detection for server-side events
- Improved transient storage: Better verification for sites using external object caches
- Debugging improvements: Enhanced debug info output for troubleshooting
Full Changelog
Version 1.54.0 (December 15, 2025)
New Features:
- Added the Adroll pixel
- Added the Outbrain pixel
- Added the Contentsquare pixel
Improvements:
- Added TikTok Events API opportunity class with availability and card data methods
- Added scroll event to interaction triggers for script loading
- Enhanced LinkedIn event adaptation with conversion types and values
- Admin UX improvements in the settings page
- Refactored opportunity card output with impact-level sorting
- Enhanced client IP address handling
- Added external object cache detection
- Enhanced transient handling for improved reliability with external object caches
Get Started
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Happy tracking! 🎯
