9 posts tagged with "development update"

• Added support for Google Ads Custom Variables

• We published Snapchat's Conversions API (CAPI) integration in the Pixel Manager

• I was wrong and I was right about the bug
• Update to the session_id bug post

• Certain purchase events not processed through GA4 Measurement Protocol
• We identified the root cause and have a fix in place

• We dropped direct support for the Borlabs Cookie and Real Cookie Banner CMPs in the Pixel Manager.
• This change will take effect with the release of version 1.41.1 of the Pixel Manager.
• What should you do? Read on to find out.

There were some drawbacks in the previous implementation of the lifetime value calculation in the Pixel Manager. We have now fixed them and added some new features.

TLDR​

• Added the Reddit pixel
• Added the Pinterest API for Conversions
• Added support for Termly CMP

TLDR​

• Subsription Multipler
• Lazy Load the Pixel Manager
• TikTok Events API

TLDR​

• The Pixel Manager is ready for the new HPOS (High Performance Order Storage).
• Google Ads Conversion Adjustments for even higher tracking accuracy.
• You want to optimize for profit margin. You got it.
• Order source data-driven attribution with GA4.