16 posts tagged with "development update"

TLDR​

• Eight new tracking platforms: OpenAI, Mixpanel, Criteo, Nextdoor, Hyros, Triple Whale, Microsoft Clarity and GroundTruth, plus a new Attribution category
• Nova is now the default interface on every install, with a guided setup that confirms your first tracked order
• Deposits and partial payments are finally counted as one sale, for the full amount, instead of one conversion per instalment
• Carts changed server-side (funnel builders, persistent carts, auto-added products) are now visible to the browser events, so checkout steps stop reporting a value of 0
• Conversion values were corrected for fee lines, amount-only refunds, per-item bundles and the Google Ads adjustments feed
• An unanswered cookie banner is no longer read as consent on Cookie Script, Complianz and iubenda
• A jQuery-free event API (pmw.bus) and a rebuilt tracking library core, with a snapshot test suite that pins every pixel payload
• 17 releases, 27 new features, 80 improvements and 70 bug fixes between 1.58.10 and 1.65.1

TLDR​

• SweetCode Cloud (SSP) integration with Purchase Proxy and multi-domain support
• New CrazyEgg pixel integration
• WooCommerce Cost of Goods Sold (COGS) support for profit margin calculations
• Tracking Accuracy Analysis dashboard with automatic backfill
• Account Created event tracking, unified IP exclusion filter, and more new settings
• Numerous Google Tag Gateway Proxy improvements and stability fixes
• 50+ tweaks and 15+ bug fixes across 13 releases

TLDR​

• Major codebase refactor: wpm renamed to pmw — developers using custom filters should update their code
• Two new Consent Management Platform integrations: Cookie Confirm & Beautiful and Responsive Cookie Consent
• Enhanced Opportunities dashboard with impact-level breakdown and statistics
• Improved Google Tag Gateway Proxy with better race condition protection

Version 1.54.0 is here! We're expanding the Pixel Manager ecosystem with three new advertising and analytics integrations: AdRoll, Outbrain, and Contentsquare.

✅ TL;DR

• New AdRoll pixel for retargeting campaigns
• New Outbrain pixel for native advertising tracking
• New Contentsquare pixel for digital experience analytics
• Enhanced LinkedIn event tracking with conversion types and values
• TikTok Events API improvements
• Admin UX improvements and enhanced reliability

Less code means faster pages. With version 1.53.0, Pixel Manager introduces a new toggle to disable the deprecated functions module entirely, trimming unnecessary JavaScript from your WooCommerce store.

✅ TL;DR

• New setting to disable deprecated functions module
• Reduces front-end JavaScript by removing legacy compatibility code
• Safe to disable if you don't use custom code relying on old event names
• Part of a new modular architecture for optional features

What if you could route all your Google Analytics and Google Ads tracking through your own domain, without any external services, cloud infrastructure, or ongoing costs?

Starting with version 1.53.0, you can. Pixel Manager now includes a built-in Google Tag Gateway Proxy that makes your tracking truly first-party. Just set a measurement path, and you're done.

✅ TL;DR

• Route Google tracking through your own domain. No external services required.
• Bypass ad blockers and browser restrictions automatically
• Extend cookie lifetimes beyond Safari's 7-day ITP limit
• One setting to enable, multiple fallback mechanisms to ensure tracking never breaks
• Zero additional infrastructure costs

TLDR​

• Added the Reddit Conversions API
• New Event Filtering System
• Code Splitting for Better Performance
• Centralized Pixel Registry Architecture

• Added support for Google Ads Custom Variables

• We published Snapchat's Conversions API (CAPI) integration in the Pixel Manager

• I was wrong and I was right about the bug
• Update to the session_id bug post