Development Update January 2026 (#13)

TLDR

• Major codebase refactor: wpm renamed to pmw — developers using custom filters should update their code
• Two new Consent Management Platform integrations: Cookie Confirm & Beautiful and Responsive Cookie Consent
• Enhanced Opportunities dashboard with impact-level breakdown and statistics
• Improved Google Tag Gateway Proxy with better race condition protection

Major Refactor: wpm → pmw 🏗️

Version 1.55.0 includes a significant internal refactoring that renames our codebase from wpm (WooCommerce Pixel Manager) to pmw (Pixel Manager for WooCommerce). While this is primarily an internal change, developers using custom filters should take note.

What Changed?

The plugin's internal naming convention has been updated to better reflect our brand identity. This affects:

• Internal PHP class naming and file structure
• JavaScript object naming (the pmw object in the browser)
• Filter and action hook prefixes

Do I Need to Update My Code?

If you're using custom filters or hooks with the old wpm_ prefix, you should migrate them to use the new pmw_ prefix. The old filters are still working via our deprecation layer, but we recommend updating them for future compatibility.

Example migration:

// Old (deprecated)
add_filter('wpm_experimental_data_layer', 'my_custom_function');

// New (recommended)
add_filter('pmw_experimental_data_layer', 'my_custom_function');

For Developers

The old wpm_ prefixed filters continue to work through our deprecation layer, so there's no immediate action required. However, we recommend updating to the new pmw_ prefix when convenient to ensure future compatibility.

Two New CMP Integrations 🔐

We've expanded our Consent Management Platform support with two new integrations, giving you more flexibility in how you handle user consent:

Cookie Confirm

Cookie Confirm is now fully supported out of the box. The Pixel Manager automatically detects Cookie Confirm and respects user consent choices for all tracking pixels.

Beautiful and Responsive Cookie Consent

The Beautiful and Responsive Cookie Consent plugin is now integrated, providing another option for GDPR/CCPA compliance with an easy-to-use interface.

With these additions, the Pixel Manager now supports 15+ Consent Management Platforms out of the box, making it easier than ever to maintain privacy compliance while still capturing accurate conversion data.

👉 See all supported CMPs in our consent management documentation.

Enhanced Opportunities Dashboard 📊

The Opportunities feature has received a significant upgrade with a new impact-level breakdown and improved statistics tracking.

What's New?

• Impact Level Breakdown: Opportunities are now categorized by impact (High, Medium, Low), helping you prioritize which optimizations to tackle first
• Statistics Header: See at a glance how many opportunities are available and how many you've already dismissed
• Improved Styling: The dashboard has been visually refreshed for better readability
• GTG Proxy Notification: A new opportunity notification highlights the Google Tag Gateway Proxy feature for users who haven't enabled it yet

The impact levels help you understand which optimizations will have the biggest effect on your tracking accuracy and ad performance:

Impact Level	What It Means
🔴 High	Critical optimizations that can significantly improve conversion tracking
🟠 Medium	Important improvements for better data quality
🟢 Low	Nice-to-have enhancements for fine-tuning

Google Tag Gateway Proxy Improvements ⚡

The Google Tag Gateway (GTG) Proxy has received several under-the-hood improvements to make it more robust and reliable:

• Race Condition Protection: Enhanced protection when renaming temporary config files prevents potential conflicts during high-traffic periods
• Smarter Proxy URL Handling: The proxy URL is now handled more intelligently based on the GTG handler type
• Improved Detection Logic: GTG handler detection now relies on session cache, removing unnecessary server-side checks for better performance
• Better Cache Management: Config cache handling has been improved on activation, with better config file management overall

These improvements ensure that your server-side Google tag proxying remains stable and fast, even under load.

Revamped Rating Notice UI 🎨

We've completely redesigned the rating notice that appears after you've been using the plugin for a while. The new design is:

• Cleaner and less intrusive: A more polished look that fits better with the WordPress admin
• Smarter timing: Improved logic for when the notice appears
• Better dismissal handling: Your preference is remembered more reliably

We appreciate every review on WordPress.org — it helps other store owners discover the plugin and helps us continue development!

Other Notable Changes

Here are additional improvements from version 1.55.0:

• Flying Press Compatibility: Updated script behavior for tracking on specific pages when Flying Press caching is active
• Pixel Registry Updates: Updated pixel registry adapter capabilities for consistency with our decentralized architecture
• Cart Item Data Filter: Added new filter pmw_output_cart_item_data_inline_script to control output for theme compatibility
• Event Handling Refactor: Refactored the internal event handling system for better maintainability
• Product Variations: Enhanced event handling for product variations with improved conditional triggers
• Backup Styles: Added backup section styles and improved table row highlighting in admin
• Documentation Links: Updated all documentation links to use the new path structure

Bug Fixes

• View Cart Event: Restored the view_cart event listener that was accidentally removed
• Free Orders: Fixed a division by zero error for free orders (0 value) in order value calculations

Pro Feature

The license expiration warning message has been updated for better clarity in version 1.55.0.

By the Numbers

Since our last development update (#12) in December 2025, we've shipped:

• 20+ tweaks and improvements
• 2 bug fixes
• 2 new CMP integrations
• 1 major codebase refactor

Get Started

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Thank you for being part of the Pixel Manager community. Your feedback and support drive us to keep improving the best conversion tracking solution for WooCommerce!

Happy tracking! 🎯