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Development Update August 2026 (#15)

· 28 min read
Aleksandar Vucenovic
Chief Growth Officer

Development Update 15: 17 releases, 8 new platforms, 177 changelog entries

TLDR

  • Eight new tracking platforms: OpenAI, Mixpanel, Criteo, Nextdoor, Hyros, Triple Whale, Microsoft Clarity and GroundTruth, plus a new Attribution category
  • Nova is now the default interface on every install, with a guided setup that confirms your first tracked order
  • Deposits and partial payments are finally counted as one sale, for the full amount, instead of one conversion per instalment
  • Carts changed server-side (funnel builders, persistent carts, auto-added products) are now visible to the browser events, so checkout steps stop reporting a value of 0
  • Conversion values were corrected for fee lines, amount-only refunds, per-item bundles and the Google Ads adjustments feed
  • An unanswered cookie banner is no longer read as consent on Cookie Script, Complianz and iubenda
  • A jQuery-free event API (pmw.bus) and a rebuilt tracking library core, with a snapshot test suite that pins every pixel payload
  • 17 releases, 27 new features, 80 improvements and 70 bug fixes between 1.58.10 and 1.65.1

Development Update April 2026 (#14)

· 7 min read
Aleksandar Vucenovic
Chief Growth Officer

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TLDR

  • SweetCode Cloud (SSP) integration with Purchase Proxy and multi-domain support
  • New CrazyEgg pixel integration
  • WooCommerce Cost of Goods Sold (COGS) support for profit margin calculations
  • Tracking Accuracy Analysis dashboard with automatic backfill
  • Account Created event tracking, unified IP exclusion filter, and more new settings
  • Numerous Google Tag Gateway Proxy improvements and stability fixes
  • 50+ tweaks and 15+ bug fixes across 13 releases

Development Update January 2026 (#13)

· 6 min read
Aleksandar Vucenovic
Chief Growth Officer

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TLDR

  • Major codebase refactor: wpm renamed to pmw — developers using custom filters should update their code
  • Two new Consent Management Platform integrations: Cookie Confirm & Beautiful and Responsive Cookie Consent
  • Enhanced Opportunities dashboard with impact-level breakdown and statistics
  • Improved Google Tag Gateway Proxy with better race condition protection