Transparency and Consent Framework v2 for Google
The Pixel Manager now includes support for the IAB Europe's Transparency and Consent Framework v2 (TCF v2) for Google.
This means that you can now configure your Google tags to respect the user's consent preferences for the purposes of GDPR and ePrivacy compliance.
What is the Transparency and Consent Framework v2?
The Transparency and Consent Framework v2 (TCF v2) is the latest version of the IAB Europe's Transparency and Consent Framework. It is a technical specification for the digital advertising ecosystem that enables website owners and publishers to communicate clearly with users about how their data is used and to request consent to use that data in a way that complies with the EU's General Data Protection Regulation (GDPR) and ePrivacy Directive (ePR).
The Transparency and Consent Framework v2 implementation for Google is available in the Pro version of the Pixel Manager from version 1.35.0 onwards.
Who is the Transparency and Consent Framework v2 for?
The TCF v2 is for website owners who also act as ad publishers. This means if you have a website that displays ads from Google Ads, Google Ad Manager, or Google AdSense, then you are a publisher and the TCF v2 is for you.
How to activate the TCF v2 in the Pixel Manager?
In the Pixel Manager advanced settings for Consent Management, you can now select the TCF v2 option for Google. This will enable the TCF v2 implementation for Google tags in your Pixel Manager.
