9 posts tagged with "conversion tracking"

You're running paid ads on Facebook, TikTok, or LinkedIn. You check Google Analytics expecting to see your campaigns driving traffic. Instead, you find m.facebook.com / referral or l.instagram.com / referral cluttering your reports.

Sound familiar? You're not alone — and the fix is simpler than you might think.

✅ TL;DR

• Google Ads auto-tags for GA4. Most other platforms (Meta, TikTok, LinkedIn, Pinterest) do not.
• Without UTM parameters, GA4 sees your paid traffic as generic referral traffic.
• Add UTM parameters to every ad — copy-paste templates below.
• Each platform uses different macro syntax — don't mix them up.

What if you could route all your Google Analytics and Google Ads tracking through your own domain, without any external services, cloud infrastructure, or ongoing costs?

Starting with version 1.53.0, you can. Pixel Manager now includes a built-in Google Tag Gateway Proxy that makes your tracking truly first-party. Just set a measurement path, and you're done.

✅ TL;DR

• Route Google tracking through your own domain. No external services required.
• Bypass ad blockers and browser restrictions automatically
• Extend cookie lifetimes beyond Safari's 7-day ITP limit
• One setting to enable, multiple fallback mechanisms to ensure tracking never breaks
• Zero additional infrastructure costs

What if I told you that simply switching how your Google tags are served could unlock up to 11% more signals, improve conversion accuracy—and even tighten your site's security?

Sounds like something you'd want, right? Welcome to the Google Tag Gateway (for Advertisers) (GTG). And yes, Pixel Manager for WooCommerce is the first WooCommerce plugin to support it out of the box.

✅ TL;DR

• Google Tag Gateway (for Advertisers) (GTG) makes your Google tags behave like native first-party scripts.
• Results in tracking more conversions, better data, stronger privacy compliance.
• Pixel Manager is the first WooCommerce plugin with full GTG support.
• One-click setup available via Cloudflare. Advanced users can go the sGTM route.

TLDR​

• It's important to track conversions on your WooCommerce site. This is the best way to measure whether your visitors are taking the actions that you want them to.
• When it comes to tracking your organic users, it's time to make the switch to Google Analytics 4. This platform is much more powerful and flexible than Universal Analytics. It tracks events rather than goals, making it a better fit for conversion tracking.
• To make conversion tracking more accurate, you should add a GA4 tracking pixel to your site via the Pixel Manager for WooCommerce plugin.

TLDR​

• Tracking your conversion rate is vital to creating better Google Ads campaigns but can be tough to do manually.
• A plugin can give you more features and functionality, save you time, and reduce your development costs.
• This tutorial will show you how to set up WooCommerce ecommerce tracking using Pixel Manager for WooCommerce.

TLDR​

• Conversion tracking is a key step to increasing conversions, and conversion pixels are the most direct way to measure conversion rates
• Analytical best practices enable you to get the most value out of conversion metrics
• Pixel Manager for WooCommerce is the best (and easiest) way to get started tracking conversions on WordPress

TLDR​

• Google Ads needs technical and marketing knowledge to set up manually. A dedicated plugin can make the process more straightforward.
• You'll find lots of Google Ads plugins for WooCommerce. One of the most important ones to have is a tracking plugin that helps you track events from your Google Ads.
• This post will round up the 8+ best Google Ads plugins for WooCommerce.

TLDR​

• Tracking codes help you to collect visitor data from your WooCommerce store and discover user behaviors. A plugin is the best way to set up and manage your tracking codes.
• Pixel Manager for WooCommerce provides comprehensive functionality, superior accuracy, and rich features. It's the best tracking code manager plugin on the market for WooCommerce.

TLDR​

• If you have a WooCommerce business and you're running Google Ads, you should be tracking conversions. This is the best way to measure the success of your ad campaigns
• If you don't do this, it's much harder to optimize your campaigns, increase your conversion rate, and control your return on investment.
• Pixel Manager for WooCommerce is one of the most effective tools to monitor your marketing efforts, as it accurately tracks your data on a simple and user-friendly interface.