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5 posts tagged with "google ads"

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Why You Need a Tracking Code Manager for Your WooCommerce Website (And Which One You Should Choose in 2022)

· 12 min read
John Deere
Content Writer

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TLDR​

  • Tracking codes help you to collect visitor data from your WooCommerce store and discover user behaviors. A plugin is the best way to set up and manage your tracking codes.
  • Pixel Manager for WooCommerce provides comprehensive functionality, superior accuracy, and rich features. It's the best tracking code manager plugin on the market for WooCommerce.

The 8+ Best Google Ads Plugins for Your WooCommerce Shop: A Guide to Better Sales

· 15 min read
John Deere
Content Writer

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TLDR​

  • Google Ads needs technical and marketing knowledge to set up manually. A dedicated plugin can make the process more straightforward.
  • You'll find lots of Google Ads plugins for WooCommerce. One of the most important ones to have is a tracking plugin that helps you track events from your Google Ads.
  • This post will round up the 8+ best Google Ads plugins for WooCommerce.

How to set up conversion tracking for Google Ads on your WooCommerce store (step-by-step)

· 13 min read
John Deere
Content Writer

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TLDR​

  • If you have a WooCommerce business and you're running Google Ads, you should be tracking conversions. This is the best way to measure the success of your ad campaigns
  • If you don't do this, it's much harder to optimize your campaigns, increase your conversion rate, and control your return on investment.
  • Pixel Manager for WooCommerce is one of the most effective tools to monitor your marketing efforts, as it accurately tracks your data on a simple and user-friendly interface.

WooCommerce Google Ads Customer Lifetime Value reporting

· 4 min read
Aleksandar Vucenovic
Aleksandar Vucenovic
Chief Growth Officer

TLDR​

  • The Pixel Manager for WooCommerce now outputs the customer lifetime value into the order object on the purchase confirmation page
  • The customer lifetime value is automatically being transmitted with the Google Ads purchase event to Google Ads
  • PMW outputs the customer lifetime value as a sum of all order totals and as a sum of all filtered order values
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