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3 posts tagged with "advanced features"

WooCommerce Google Ads New Customer reporting

May 11, 2022 · 2 min read

Aleksandar Vucenovic

Chief Growth Officer

TLDR

The Pixel Manager for WooCommerce since April 2021 implements the new_customer parameter as specified in the Google Ads support article to Set up new customer conversion reporting for Smart Shopping campaigns

WooCommerce Google Ads Customer Lifetime Value reporting

May 11, 2022 · 4 min read

Aleksandar Vucenovic

Chief Growth Officer

TLDR

The Pixel Manager for WooCommerce now outputs the customer lifetime value into the order object on the purchase confirmation page
The customer lifetime value is automatically being transmitted with the Google Ads purchase event to Google Ads
PMW outputs the customer lifetime value as a sum of all order totals and as a sum of all filtered order values

Exclude User Roles from Tracking

April 16, 2022 · 3 min read

Aleksandar Vucenovic

Chief Growth Officer

TLDR

The Pixel Manager for WooCommerce now has a feature to exclude certain users roles from tracking
Orders placed in the back-end manually can be tracked
Even the source attribution of manual orders works

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