WooCommerce Google Ads Customer Lifetime Value reporting
· 4 min read
Chief Growth Officer
TLDR
- The Pixel Manager for WooCommerce now outputs the customer lifetime value into the order object on the purchase confirmation page
- The customer lifetime value is automatically being transmitted with the Google Ads purchase event to Google Ads
- PMW outputs the customer lifetime value as a sum of all order totals and as a sum of all filtered order values
