WooCommerce Google Ads New Customer reporting
· 2 min read
TLDR
- The Pixel Manager for WooCommerce since April 2021 implements the
new_customer
parameter as specified in the Google Ads support article to Set up new customer conversion reporting for Smart Shopping campaigns
info
This is available in all versions of the Pixel Manager for WooCommerce
new_customer Parameter
The Pixel Manager for WooCommerce outputs the new_customer
into the order object on the purchase confirmation page. PMW also sends that parameter, if true or false, with the Google Ads purchase event to Google Ads. The value can then be used by various campaigns to optimize for new customers, for existing customers or for both.
While Google Ads already tries to to figure out on its own, if a purchase is coming from an existing customer, the new_customer parameter in the Pixel Manager for WooCommerce is much more accurate.