2 posts tagged with "feature"

TL;DR

Meta (Facebook) now pushes advertisers to track PageView events via the Conversion API (CAPI). We've added support for this in Pixel Manager — just one click to enable it.

However:

• ⚠️ Increased server load — can cancel out caching benefits.
• 📈 Small accuracy gain (~10-20%), but very low impact on purchase conversions.
• ✅ Pixel Manager optimizes this via bundled REST API requests to keep load low.

We only recommend it if you really need it (e.g. Facebook insists) and have solid caching in place. Otherwise, browser-based PageView tracking is good enough for most.

TL;DR:

• The Pixel Manager now supports a command queue (window._pmwq) starting with version 1.49.0.
• It ensures your API calls to the Pixel Manager and custom tracking events are executed safely and in order — whether the Pixel Manager is loaded yet or not.
• Just push your function or tracking event to the queue, and it'll run when the Pixel Manager is ready.