• We dropped direct support for the Borlabs Cookie and Real Cookie Banner CMPs in the Pixel Manager.
• This change will take effect with the release of version 1.41.1 of the Pixel Manager.
• What should you do? Read on to find out.

• Using the Google Tag Manger is not "free"
• Expert driven vs. community driven tracking optimization
• If you're using the Google Tag Manager to track data on your WooCommerce site, you're losing money

If your online store sees a lot of site traffic but doesn't have enough sales, it means people are leaving your site without considering spending money.

One way to keep potential buyers on your online store is by using a popups plugin, like CommerceGurus Popups, to display incentivized offers, show selected products, and encourage site visitors to buy from you.

The Pixel Manager now supports Taboola. Activate the Taboola pixel on your site and start tracking your Taboola campaigns.

The Google Automated Discounts plugin now supports a new feature that allows you to display a discount banner on your store. This banner will be displayed on the product page with an active Automated Discounts price and will show a counter with the time left until the discount expires, along some additional information about the discount.

The Variations Discount Inheritance feature copies the discount received from Google to all variations of the same product.

There were some drawbacks in the previous implementation of the lifetime value calculation in the Pixel Manager. We have now fixed them and added some new features.

The Pixel Manager now includes support for the IAB Europe's Transparency and Consent Framework v2 (TCF v2) for Google.

This means that you can now configure your Google tags to respect the user's consent preferences for the purposes of GDPR and ePrivacy compliance.

Google announced a new version of their Consent Mode in November 2023. The technical details have been published in December 2023. By mid of December 2023, we have updated the Google's Consent Mode to version 2 in the Pixel Manager.

The new Google Consent Mode v2 is required for personalized advertising from March 2024.

Some Facebook marketers have seen the following warning message in their Facebook Event Manager:

Change IPv4 addresses for AddToCart events to IPv6. IPv6 is preferable over IPv4 for IPv6-enabled users. IPv6 is currently the industry-accepted standard and offers durability for your integration.

The short message makes it sound simple, but what does it mean? And how do you do it? How simple is it? And how did we implement it in the Pixel Manager?

This is what we'll cover in this article.