Hi, I'm Maria, an independent content writer. SweetCode asked me to dive into their plugin, Pixel Manager for WooCommerce, and compare it with the other big player in the space, PixelYourSite.

Now, I usually write blogs for SweetCode, but I did test both plugins (the free versions) myself.

So, in this post, I'm sharing my honest thoughts on both of them. Let's see how they really stack up.

I will do my best to give you the following:

• An honest comparison of Pixel Manager for WooCommerce vs PixelYourSite
• A factual comparison of features (which features the plugins have)
• How happy the users are (based on the plugins' rating and the number of unanswered questions on the WordPress Plugin Directory)
• How easy it is to set up both plugins

• The free version of Pixel Manager for WooCommerce is ideal for small shops with a limited advertising budget, offering basic tracking (Google Ads, Meta) without the complexities of Google Tag Manager.
• The Pro version is recommended for businesses spending more than $10/day on ads, featuring advanced tools like Automatic Conversion Recovery (ACR), Google Ads Enhanced Conversions, and support for more platforms, ensuring accurate tracking and data recovery.
• Upgrading to the Pro version enables better data accuracy, additional pixel integrations, and premium support, providing improved ROI and optimization for growing businesses.

• Roundup of reviews from various sources

• The Pixel Manager contained the cdn.polyfill.io vulnerability
• It was fixed in version 1.43.4, the same day it was discovered
• cdn.polyfill.io support was experimental and not enabled by default

• Added support for Google Ads Custom Variables

• Guide to Integrating Spotlight Instagram Feeds with WooCommerce
• How to create shoppable feeds with Spotlight

• We published Snapchat's Conversions API (CAPI) integration in the Pixel Manager

• I was wrong and I was right about the bug
• Update to the session_id bug post

• Certain purchase events not processed through GA4 Measurement Protocol
• We identified the root cause and have a fix in place

• We dropped support for Facebook Microdata for Catalog output in the Pixel Manager.