2 posts tagged with "capi"

"Facebook says I had 150 conversions last week, but WooCommerce only shows 95 orders. What's going on?" This is one of the most common questions we receive in support. If you've ever stared at your Facebook Ads Manager numbers and wondered why they don't match your WooCommerce order count, you're not alone.

TLDR​

• If you run Facebook Ads, then you'll want to track conversions when customers land on your WooCommerce store from an ad.
• Many WooCommerce stores use the Meta pixel in their browser, but it's recommended that you also use Facebook's Conversion API (CAPI), which enables server-to-server tracking on your site. This gives you more accurate data to work with and lets you track offline events too.
• In this article, you'll find out how to integrate Facebook CAPI using Pixel Manager for WooCommerce.