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What is Facebook's Conversion API (CAPI), and how do I use it on my site?

· 9 min read
John Deere
Content Writer

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  • If you run Facebook Ads, then you'll want to track conversions when customers land on your WooCommerce store from an ad.
  • Many WooCommerce stores use the Meta pixel in their browser, but it's recommended that you also use Facebook's Conversion API (CAPI), which enables server-to-server tracking on your site. This gives you more accurate data to work with and lets you track offline events too.
  • In this article, you'll find out how to integrate Facebook CAPI using Pixel Manager for WooCommerce.