5 posts tagged with "capi"

Tracking subscriptions is harder than tracking one-off purchases, and not because of the code. It is hard because the ad platforms themselves disagree about what a subscription even is. Meta has a full lifecycle event model. Google Ads has nothing. GA4 sits somewhere in the middle. A real WooCommerce store that runs subscriptions needs an implementation that respects what each platform actually accepts, and reports value in a way that reflects the customer lifetime value (CLV), not just the first month's charge.

This post explains exactly how the Pixel Manager for WooCommerce handles WooCommerce Subscriptions, what fires where, and which knobs you can turn.

On the surface, every WooCommerce plugin that talks about the Conversions API does the same thing: take an order, hash an email, POST a payload to an ad platform. In practice, the gap between "POSTs a payload" and "actually delivers reliable, deduplicated, attributable conversions across every payment gateway and edge case a real store throws at it" is enormous. This post is about that gap.

How to configure the Pixel Manager so Facebook (Meta) conversions are recorded only when WooCommerce confirms the order is in a paid state, using the Conversions API as the single source of truth.

"Facebook says I had 150 conversions last week, but WooCommerce only shows 95 orders. What's going on?" This is one of the most common questions we receive in support. If you've ever stared at your Facebook Ads Manager numbers and wondered why they don't match your WooCommerce order count, you're not alone.

TLDR​

• If you run Facebook Ads, then you'll want to track conversions when customers land on your WooCommerce store from an ad.
• Many WooCommerce stores use the Meta pixel in their browser, but it's recommended that you also use Facebook's Conversion API (CAPI), which enables server-to-server tracking on your site. This gives you more accurate data to work with and lets you track offline events too.
• In this article, you'll find out how to integrate Facebook CAPI using Pixel Manager for WooCommerce.