What is Facebook's Conversion API (CAPI), and how do I use it on my site?

December 6, 2022 · 9 min read

John Deere

Content Writer

TLDR

If you run Facebook Ads, then you'll want to track conversions when customers land on your WooCommerce store from an ad.
Many WooCommerce stores use the Meta pixel in their browser, but it's recommended that you also use Facebook's Conversion API (CAPI), which enables server-to-server tracking on your site. This gives you more accurate data to work with and lets you track offline events too.
In this article, you'll find out how to integrate Facebook CAPI using Pixel Manager for WooCommerce.