How to Add The TikTok Pixel To Your WooCommerce Store

What is Facebook's Conversion API (CAPI), and how do I use it on my site?

December 6, 2022 · 9 min read

John Deere

Content Writer

If you run Facebook Ads, then you'll want to track conversions when customers land on your WooCommerce store from an ad.
Many WooCommerce stores use the Meta pixel in their browser, but it's recommended that you also use Facebook's Conversion API (CAPI), which enables server-to-server tracking on your site. This gives you more accurate data to work with and lets you track offline events too.
In this article, you'll find out how to integrate Facebook CAPI using Pixel Manager for WooCommerce.

December 6, 2022 · 9 min read

John Deere

Content Writer

As of May 2022, WooCommerce businesses can connect their online store to TikTok. This allows them to sync their product catalog with TikTok and run ads on the platform. It's also possible to add the TikTok pixel to your website, which lets you track conversions from customers who land in your eCommerce shop from a TikTok Ad.
TikTok released an official plugin in tandem with its WooCommerce integration, called TikTok for WooCommerce, which does all of these things. It's fine for uploading your product catalog to TikTok, but it's very limited when it comes to pixel tracking.
A better alternative would be Pixel Manager for WooCommerce, which lets you add the TikTok pixel to your site as well as pixels from a multitude of other platforms. The plugin is pre-configured to track important events that happen in your store and can be set up for dynamic remarketing on TikTok Ads.