3 posts tagged with "facebook"

Some Facebook marketers have seen the following warning message in their Facebook Event Manager:

Change IPv4 addresses for AddToCart events to IPv6. IPv6 is preferable over IPv4 for IPv6-enabled users. IPv6 is currently the industry-accepted standard and offers durability for your integration.

The short message makes it sound simple, but what does it mean? And how do you do it? How simple is it? And how did we implement it in the Pixel Manager?

This is what we'll cover in this article.

TLDR​

• Facebook for WooCommerce is a popular WordPress plugin used by WooCommerce store owners who run Meta Ads. The plugin promises to track conversion events that happen after customers land on your eCommerce website through a Facebook Ad.
• The reality is that Facebook for WooCommerce is buggy and can cause significant issues, which is why we don't recommend it even though it's free.
• Pixel Manager for WooCommerce is more accurate, offers more features, and respects data privacy. In this article, we discuss why this plugin is the best eCommerce solution for tracking conversion events coming from Facebook page ads.

TLDR​

• If you run Facebook Ads, then you'll want to track conversions when customers land on your WooCommerce store from an ad.
• Many WooCommerce stores use the Meta pixel in their browser, but it's recommended that you also use Facebook's Conversion API (CAPI), which enables server-to-server tracking on your site. This gives you more accurate data to work with and lets you track offline events too.
• In this article, you'll find out how to integrate Facebook CAPI using Pixel Manager for WooCommerce.