"Facebook says I had 150 conversions last week, but WooCommerce only shows 95 orders. What's going on?" This is one of the most common questions we receive in support. If you've ever stared at your Facebook Ads Manager numbers and wondered why they don't match your WooCommerce order count, you're not alone.
Some Facebook marketers have seen the following warning message in their Facebook Event Manager:
Change IPv4 addresses for AddToCart events to IPv6. IPv6 is preferable over IPv4 for IPv6-enabled users. IPv6 is currently the industry-accepted standard and offers durability for your integration.
The short message makes it sound simple, but what does it mean? And how do you do it? How simple is it? And how did we implement it in the Pixel Manager?
This is what we'll cover in this article.
This solution is available in the Pro version of the Pixel Manager from version 1.35.1 onwards.
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