5 posts tagged with "meta"

Tracking subscriptions is harder than tracking one-off purchases, and not because of the code. It is hard because the ad platforms themselves disagree about what a subscription even is. Meta has a full lifecycle event model. Google Ads has nothing. GA4 sits somewhere in the middle. A real WooCommerce store that runs subscriptions needs an implementation that respects what each platform actually accepts, and reports value in a way that reflects the customer lifetime value (CLV), not just the first month's charge.

This post explains exactly how the Pixel Manager for WooCommerce handles WooCommerce Subscriptions, what fires where, and which knobs you can turn.

On the surface, every WooCommerce plugin that talks about the Conversions API does the same thing: take an order, hash an email, POST a payload to an ad platform. In practice, the gap between "POSTs a payload" and "actually delivers reliable, deduplicated, attributable conversions across every payment gateway and edge case a real store throws at it" is enormous. This post is about that gap.

How to configure the Pixel Manager so Facebook (Meta) conversions are recorded only when WooCommerce confirms the order is in a paid state, using the Conversions API as the single source of truth.

"Facebook says I had 150 conversions last week, but WooCommerce only shows 95 orders. What's going on?" This is one of the most common questions we receive in support. If you've ever stared at your Facebook Ads Manager numbers and wondered why they don't match your WooCommerce order count, you're not alone.

Some Facebook marketers have seen the following warning message in their Facebook Event Manager:

Change IPv4 addresses for AddToCart events to IPv6. IPv6 is preferable over IPv4 for IPv6-enabled users. IPv6 is currently the industry-accepted standard and offers durability for your integration.

The short message makes it sound simple, but what does it mean? And how do you do it? How simple is it? And how did we implement it in the Pixel Manager?

This is what we'll cover in this article.