5 posts tagged with "ga4"

Tracking subscriptions is harder than tracking one-off purchases, and not because of the code. It is hard because the ad platforms themselves disagree about what a subscription even is. Meta has a full lifecycle event model. Google Ads has nothing. GA4 sits somewhere in the middle. A real WooCommerce store that runs subscriptions needs an implementation that respects what each platform actually accepts, and reports value in a way that reflects the customer lifetime value (CLV), not just the first month's charge.

This post explains exactly how the Pixel Manager for WooCommerce handles WooCommerce Subscriptions, what fires where, and which knobs you can turn.

On the surface, every WooCommerce plugin that talks about the Conversions API does the same thing: take an order, hash an email, POST a payload to an ad platform. In practice, the gap between "POSTs a payload" and "actually delivers reliable, deduplicated, attributable conversions across every payment gateway and edge case a real store throws at it" is enormous. This post is about that gap.

TLDR​

• Conversion tracking can help you get a much more granular overview of the customer journey, such as tracking abandoned carts, rate of successful checkouts, and conversion rates.
• You can track conversions from Ads and organic traffic.
• The Pixel Manager for WooCommerce conversion tracking plugin is the most advanced plugin for your WooCommerce store.

TLDR​

• Google Analytics 4, the latest version of Google Analytics, is more advanced than its predecessor, Universal Analytics, which will be phased out in 2023.
• GA4 has more advanced and precise customer tracking features that comply with evolving privacy laws.
• This post will explain how to set up WooCommerce customer tracking in Google Analytics 4 using Pixel Manager for WooCommerce.

TLDR​

• Google Universal Analytics is phasing out
• Last date when Google Universal Analytics will process new data is 1 July 2023
• Pixel Manager for WooCommerce already supports GA4