4 posts tagged with "ga4"

On the surface, every WooCommerce plugin that talks about the Conversions API does the same thing: take an order, hash an email, POST a payload to an ad platform. In practice, the gap between "POSTs a payload" and "actually delivers reliable, deduplicated, attributable conversions across every payment gateway and edge case a real store throws at it" is enormous. This post is about that gap.

TLDR​

• Conversion tracking can help you get a much more granular overview of the customer journey, such as tracking abandoned carts, rate of successful checkouts, and conversion rates.
• You can track conversions from Ads and organic traffic.
• The Pixel Manager for WooCommerce conversion tracking plugin is the most advanced plugin for your WooCommerce store.

TLDR​

• Google Analytics 4, the latest version of Google Analytics, is more advanced than its predecessor, Universal Analytics, which will be phased out in 2023.
• GA4 has more advanced and precise customer tracking features that comply with evolving privacy laws.
• This post will explain how to set up WooCommerce customer tracking in Google Analytics 4 using Pixel Manager for WooCommerce.

TLDR​

• Google Universal Analytics is phasing out
• Last date when Google Universal Analytics will process new data is 1 July 2023
• Pixel Manager for WooCommerce already supports GA4