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What is Facebook's Conversion API (CAPI), and how do I use it on my site?

· 9 min read
John Deere
Content Writer

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TLDR​

  • If you run Facebook Ads, then you'll want to track conversions when customers land on your WooCommerce store from an ad.
  • Many WooCommerce stores use the Meta pixel in their browser, but it's recommended that you also use Facebook's Conversion API (CAPI), which enables server-to-server tracking on your site. This gives you more accurate data to work with and lets you track offline events too.
  • In this article, you'll find out how to integrate Facebook CAPI using Pixel Manager for WooCommerce.

How to Add The TikTok Pixel To Your WooCommerce Store

· 9 min read
John Deere
Content Writer

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TLDR​

  • As of May 2022, WooCommerce businesses can connect their online store to TikTok. This allows them to sync their product catalog with TikTok and run ads on the platform. It's also possible to add the TikTok pixel to your website, which lets you track conversions from customers who land in your eCommerce shop from a TikTok Ad.
  • TikTok released an official plugin in tandem with its WooCommerce integration, called TikTok for WooCommerce, which does all of these things. It's fine for uploading your product catalog to TikTok, but it's very limited when it comes to pixel tracking.
  • A better alternative would be Pixel Manager for WooCommerce, which lets you add the TikTok pixel to your site as well as pixels from a multitude of other platforms. The plugin is pre-configured to track important events that happen in your store and can be set up for dynamic remarketing on TikTok Ads.

How to Set Up Conversion Tracking with Google Analytics 4: Step-by-Step Guide (2022)

· 12 min read
John Deere
Content Writer

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TLDR​

  • It's important to track conversions on your WooCommerce site. This is the best way to measure whether your visitors are taking the actions that you want them to.
  • When it comes to tracking your organic users, it's time to make the switch to Google Analytics 4. This platform is much more powerful and flexible than Universal Analytics. It tracks events rather than goals, making it a better fit for conversion tracking.
  • To make conversion tracking more accurate, you should add a GA4 tracking pixel to your site via the Pixel Manager for WooCommerce plugin.

How to Set Up Conversion Tracking on WooCommerce: Complete 2022 Guide

· 12 min read
John Deere
Content Writer

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TLDR​

  • Conversion tracking can help you get a much more granular overview of the customer journey, such as tracking abandoned carts, rate of successful checkouts, and conversion rates.
  • You can track conversions from Ads and organic traffic.
  • The Pixel Manager for WooCommerce conversion tracking plugin is the most advanced plugin for your WooCommerce store.

How to Set Up WooCommerce Customer Tracking in Google Analytics 4

· 10 min read
John Deere
Content Writer

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TLDR​

  • Google Analytics 4, the latest version of Google Analytics, is more advanced than its predecessor, Universal Analytics, which will be phased out in 2023.
  • GA4 has more advanced and precise customer tracking features that comply with evolving privacy laws.
  • This post will explain how to set up WooCommerce customer tracking in Google Analytics 4 using Pixel Manager for WooCommerce.

Setting up Conversion Tracking on your Website for Facebook Ads: Complete Guide (2022)

· 11 min read
John Deere
Content Writer

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TLDR​

  • Conversion tracking is the process of measuring specific actions done by visitors on your website.
  • Conversion tracking can help you analyze Ad performance and your conversion funnel and set custom audiences.
  • To set up Facebook Ad conversion tracking, you need an accurate, easy-to-set-up plugin like Pixel Manager for WooCommerce.
  • To set up Facebook Ads conversion tracking with Pixel Manager for Woocommerce, you need to install and activate the plugin and add the Meta pixel. You'll also need to set up CAPI and dynamic remarketing to get detailed information you can use in your marketing campaign.

How to Set Up Ecommerce Conversion Tracking for Google Ads on Your WooCommerce Store

· 13 min read
John Deere
Content Writer

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TLDR​

  • Tracking your conversion rate is vital to creating better Google Ads campaigns but can be tough to do manually.
  • A plugin can give you more features and functionality, save you time, and reduce your development costs.
  • This tutorial will show you how to set up WooCommerce ecommerce tracking using Pixel Manager for WooCommerce.

How to Set Up Dynamic Remarketing for Google Ads in WooCommerce

· 11 min read
John Deere
Content Writer

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TLDR​

  • "Dynamic remarketing" lets you target potential customers by showing them ads that contain products they have already viewed on your site.
  • To implement this in your WooCommerce site, you can use a plugin such as Pixel Manager for WooCommerce alongside Google Merchant Center.
  • This post will show you how to use Pixel Manager for WooCommerce to set up Google Ads dynamic remarketing.

How To Create and Install a Conversion Pixel On Your WordPress Website: A Complete Guide (2022)

· 9 min read
John Deere
Content Writer

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TLDR​

  • Conversion tracking is a key step to increasing conversions, and conversion pixels are the most direct way to measure conversion rates
  • Analytical best practices enable you to get the most value out of conversion metrics
  • Pixel Manager for WooCommerce is the best (and easiest) way to get started tracking conversions on WordPress
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