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Do you love the Pixel Manager? Then help us with our WooSesh Seshies Nomination 2023!

· 3 min read
Aleksandar Vucenovic
Chief Growth Officer

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The Seshies Award 2023

This year, for the first time, WooSesh, the largest WooCommerce virtual conference, is going to have a Seshies Award Ceremony. The Seshies are a new award that will be given to the best WooCommerce extensions, stores, developers, advocates and agencies. The Seshies are a great way to recognize the best of the best in the WooCommerce ecosystem.

Here's The Best Plugin Alternative to Facebook for WooCommerce

· 12 min read
John Deere
Content Writer

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TLDR

  • Facebook for WooCommerce is a popular WordPress plugin used by WooCommerce store owners who run Meta Ads. The plugin promises to track conversion events that happen after customers land on your eCommerce website through a Facebook Ad.
  • The reality is that Facebook for WooCommerce is buggy and can cause significant issues, which is why we don't recommend it even though it's free.
  • Pixel Manager for WooCommerce is more accurate, offers more features, and respects data privacy. In this article, we discuss why this plugin is the best eCommerce solution for tracking conversion events coming from Facebook page ads.

The Complete Guide to GDPR Compliance in WooCommerce

· 14 min read
John Deere
Content Writer

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TLDR

  • If you process data from EU site visitors and customers, then your WooCommerce store needs to be GDPR-compliant.
  • In this article we discuss the major steps you need to follow in order to be compliant with GDPR legislation, although you should still consult with your lawyer as regulations may vary from country to country.
  • WooCommerce is not GDPR-compliant by default, but it does have important settings that will help. For example, you can export and erase data as per customer requests.
  • As a WooCommerce store owner, you'll want to track your customer behavior to gain insights about how to optimize your store. We'll show you how to do this with Pixel Manager for WooCommerce.

What is Facebook's Conversion API (CAPI), and how do I use it on my site?

· 10 min read
John Deere
Content Writer

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TLDR

  • If you run Facebook Ads, then you'll want to track conversions when customers land on your WooCommerce store from an ad.
  • Many WooCommerce stores use the Meta pixel in their browser, but it's recommended that you also use Facebook's Conversion API (CAPI), which enables server-to-server tracking on your site. This gives you more accurate data to work with and lets you track offline events too.
  • In this article, you'll find out how to integrate Facebook CAPI using Pixel Manager for WooCommerce.