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Development Update July 2023 (#11)

ยท 3 min read
Aleksandar Vucenovic
Chief Growth Officer

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  • Added the Reddit pixel
  • Added the Pinterest API for Conversions
  • Added support for Termly CMP

Reddit Pixel ๐ŸŽฏโ€‹

The Pixel Manager for WooCommerce is all about making your e-commerce experience easier, more efficient, and ultimately more profitable. Today, we're taking another leap forward.

We are thrilled to announce the integration of the Reddit pixel for Reddit Ads into Pixel Manager! This tracking pixel empowers you to harness the power of Reddit's wide and engaged audience base through Reddit ads.

What does this mean for you? ๐Ÿค”

More Data, Smarter Decisions: With the Reddit pixel, you can track user activity on your website post-Reddit ad click. Gain insights on customer actions like page visits, items added to cart, purchases made, and more.

  • Enhanced Ad Performance: Optimize your Reddit ad campaigns based on real-time analytics to maximize reach and boost conversions.

  • Better Retargeting: Build highly targeted custom audiences based on user behaviors and increase the chances of turning browsers into buyers.

Update now and start your journey towards higher visibility, increased sales, and ultimate success.

Try the new Reddit pixel feature today and take your WooCommerce store to the next level! Happy Selling! ๐Ÿš€

Pro Feature

The Reddit pixel is a Pro feature, available with a Pro license.

Pinterest API for Conversionsโ€‹

Pixel Manager for WooCommerce now integrates with Pinterest API for Conversions. This feature, unique to Pixel Manager, enhances your ability to track visitor interactions and understand your customer journey more accurately.

The Pinterest API integration not only improves conversion tracking but also identifies user engagement patterns. This information can be used to optimize your marketing strategies, leading to higher engagement and conversion rates.

Moreover, the enriched visitor tracking paves the way for effective retargeting. It enables you to cater to your audience's behavior and preferences more accurately.

Try the new feature to enhance the way you track visitors, engage your audience, and drive conversions. Thank you for choosing Pixel Manager, and we look forward to sharing more advancements in the future.

Pro Feature

The Reddit pixel is a Pro feature, available with a Pro license.

Termly CMPโ€‹

Exciting news! The Pixel Manager now supports Termly CMP, available in both free and pro versions. No manual setup required - it works out of the box!

โœจ Key Features โœจ

  • Seamless Integration: Effortlessly sync your pixels with the Termly Consent Management Platform.
  • Free & Pro: Enjoy this powerful feature regardless of your version.
  • Instant Setup: Say goodbye to manual configurations. Pixel Manager is ready to go!

๐Ÿš€ Simplify your pixel management while meeting regulatory standards with ease! ๐Ÿš€

๐Ÿ‘‰ Get started now! ๐Ÿ‘ˆ

Other notable changesโ€‹

  • The Pixel Manager automatically tracks clicks on mailto: and tel: links and sends them to GA4 as events. No manual setup required.
  • It also tracks page load time and sends it to GA4.
  • Now shop manager also can see GA4 order attribution data.
  • Various performance improvements have been implemented such as optimized composer autoload files for even faster loading to squeeze out the last possible milliseconds of load time (it already was fast, but now it's even faster).
  • Since the last development update in January 2023 we implemented
    • 9 new features
    • 84 tweaks
    • 10 fixes