This is a pro feature. Get the pro version here
Basic Setup
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Open the Reddit Ads Manager: https://ads.reddit.com/
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Browse to the top left menu dropdown > Ads > Event Manager
- Copy the Pixel ID
- Paste the pixel ID into the Pixel Manager and click Save
Conversions API (CAPI)
Available from version 1.52.0 of the Pixel Manager.
The Conversions API is an optional addition to your Reddit Pixel that sends conversion data to Reddit in real time through Reddit's server-to-server protocol. This provides more accurate conversion tracking, especially for events that might be missed by browser-based tracking due to ad blockers or privacy settings.
Find more information on the Conversions API in the Reddit documentation.
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Open the Reddit Ads Manager: https://ads.reddit.com/
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Browse to the top left menu dropdown > Ads > Event Manager
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Click on the Conversion API tab for your pixel
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In the Conversions API section, click Generate token to create a new access token
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Copy the generated token
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Open the Pixel Manager settings. Go to > Advanced > Reddit, paste the token into the Reddit CAPI Token field and save the settings.
Testing
The test_event_code can change between testing sessions. Make sure to double-check if the correct one is set for each testing session.
In order to test the Conversions API events, Reddit provides a Test Events tool in the Event Manager. The Pixel Manager offers a settings field where you can enter the test event code to validate that your server-to-server events are being received correctly.
- In the Reddit Ads Manager, go to Event Manager > Event testing
- Look for the Test Conversion API section and copy the test event code
- In the Pixel Manager settings under > Advanced > Reddit, paste the test event code into the Reddit CAPI Test Event Code field and save the settings
Once configured, your CAPI events will appear in Reddit's Test Events view, allowing you to verify the integration is working correctly before going live.
Advanced Matching
Advanced Matching is an optional addition to your Reddit tag that matches conversion data with the person responsible for the conversion. Advanced Matching sends hashed emails to Reddit to match site events. Advanced Matching also lets you track cross-device checkouts, which cannot be done otherwise. As a result, you can see conversions reported in Ads Manager more accurately.
Pixel Helper
You can get the Reddit Pixel Helper from the Chrome web store: Reddit Pixel Helper
It will help you to verify that the pixel fires correctly.
Supported Events
Here's a list of supported events.
