Enhanced Conversions
This is a feature only available for users of the Pro version. Get the Pro version here.
The diagnostics report in Google is delayed. If it shows one or several warnings, please wait a few days, sometimes up to two weeks, and recheck before contacting our support.
Enhanced Conversions is a feature that can improve the accuracy of your conversion measurement. It supplements your existing conversion tags by sending hashed first-party conversion data from your shop in a privacy-safe way.
Setup
Setup instructions:
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Enable Google Enhanced Conversions in the Pixel Manager.
-
Activate Enhanced Conversions in your Google account.
This can be done either in Google Ads and/or GA4.
A. Activation in GA4: https://support.google.com/analytics/answer/14078702
B. Activation in Google Ads: https://support.google.com/google-ads/answer/9888656
Validate your implementation
To verify if your enhanced conversions implementation is working correctly, navigate to your conversion page (you may have to complete a test order to do this), and follow these steps.
- Right click on your web page.
- Select Inspect.
- Select the Network tab.
- Enter your conversion ID or conversion label into the search bar.
- Find the network request that's going to "googleadservices.com/pagead/conversion/" (or "google.com/pagead/1p-conversion/" on some browsers).
- In the Headers part of the Network request, scroll to “Query String Parameters”. Here, you should find that there is a parameter “em” with a hashed string as the value. If you see the "em" parameter, this means that the enhanced conversions tag is correctly picking up and hashing the enhanced_conversion_data object.
