Opportunities

The Pixel Manager automatically scans and detects opportunities to improve tracking accuracy and performance. When new opportunities are detected it shows a dashboard notification and within the plugin settings page a list of all available opportunities.

Each opportunity gives several points of information:

• A text why the opportunity was detected.
• A text that briefly explains what the opportunity will accomplish if activated.
• The level of how high the impact is once activated.
• A link to the setup procedure.
• Optionally a learn more link with a more in-depth explanation what improvements are to be expected if the opportunity is set up.

Google Ads Enhanced Conversions

Enhanced conversions is a feature that can improve the accuracy of your conversion measurement and unlock more powerful bidding. It supplements your existing conversion tags by sending hashed first-party conversion data from your website to Google in a privacy-safe way. The feature uses a secure one-way hashing algorithm called SHA256 on your first-party customer data, such as email addresses, before sending to Google. You can learn more about Google’s conversion modelling solutions.

Google Ads Conversion Adjustments

A customer's typical conversion path ends after they convert, but this isn't always the case. Customers return retail purchases, cancel reservations, or perform actions that increase their value to your business. To account for these changes in conversion value, you can adjust the value of a conversion after it's reported in Google Ads.

Conversion adjustments can be useful if you need to:

• Retract conversions that should no longer be counted in your conversion columns, such as cancelled reservations or returned purchases.
• Reduce (restate) the value of conversions when you receive partial returns for an order. For example, if a customer is shopping for shoes, he might order shoes in different sizes and return the ones that don't fit, which brings down the total value of the purchase.
• Change the value of conversions based on customer lifetime value, that is, when customers (and, consequently, their conversions) become more valuable or less valuable to your business based on their purchase history.

Google Tag Gateway

The Google Tag Gateway lets you route all Google tracking (Google Analytics and Google Ads) through your own domain, making it truly first-party. This helps bypass ad blockers and browser restrictions, extends cookie lifetimes beyond Safari's 7-day ITP limit, and significantly improves tracking accuracy.

According to Google, advertisers who configured the Google Tag Gateway saw an 11% uplift in signals.

Starting with version 1.53.0, Pixel Manager includes a built-in proxy that makes setup incredibly simple—just set a measurement path and you're done. No external services, cloud infrastructure, or Cloudflare required.

Google Ads Conversion Cart Data

When Google Ads purchase conversion is enabled, you can also enable Google Ads Conversion Cart Data to include cart item data in your conversion reports. This provides more detailed reporting by showing which products were purchased in each conversion, giving you better insights into product performance and helping optimize your campaigns.

Customer Lifetime Value Calculation

When Google Ads purchase conversion is enabled, you can enable the Customer Lifetime Value (LTV) Calculation to send the customer's total lifetime value to Google Ads. This helps Google optimize your campaigns for higher-value customers rather than just individual conversions, potentially improving your return on ad spend (ROAS) over time.

Dynamic Remarketing Variations Output

When at least one paid ads pixel is enabled and Dynamic Remarketing is active, you can enable Variations Output to collect more fine-grained dynamic audiences down to the product variation level. This allows you to show more specific remarketing ads to visitors who viewed particular product variations (e.g., specific sizes or colors).

Note: When enabling this setting, you also need to upload product variations to your ad platform catalogs.

Meta (Facebook) CAPI

When the Meta (Facebook) Pixel is enabled, you can enable Meta Conversions API (CAPI) to improve conversion tracking accuracy. CAPI sends conversion events directly from your server to Meta, bypassing browser restrictions and ad blockers. This results in more accurate attribution and better optimization of your Meta advertising campaigns.

Pinterest Enhanced Match

When Pinterest is enabled, you can enable Pinterest Enhanced Match to improve conversion tracking accuracy. Enhanced Match sends hashed customer data (like email addresses) to Pinterest, allowing for better attribution when no Pinterest cookie is present and for cross-device conversions.

Reddit Conversions API

When the Reddit Pixel is enabled, you can enable Reddit Conversions API to improve conversion tracking accuracy. Similar to other server-side APIs, this sends conversion events directly from your server to Reddit, helping you track more conversions that might otherwise be lost due to ad blockers or browser privacy restrictions.

Snapchat Advanced Matching

When the Snapchat pixel is active, you can enable Advanced Matching to improve the accuracy of your Snapchat pixel data. Advanced Matching sends hashed customer data to Snapchat, allowing for better attribution and more accurate conversion tracking, especially for cross-device conversions.

Subscription Multiplier

When a WooCommerce Subscriptions plugin is active and the Subscription Multiplier is set to 1.00, this opportunity suggests adjusting the multiplier to better reflect the true lifetime value of subscription products. By multiplying the conversion value of subscription products by an expected number of renewal cycles, you can give ad platforms a more accurate picture of conversion value, leading to better campaign optimization.