Opportunities

The Pixel Manager automatically scans and detects opportunities to improve tracking accuracy and performance. When new opportunities are detected it shows a dashboard notification and within the plugin settings page a list of all available opportunities.

Each opportunity gives several points of information:

• A text why the opportunity was detected.
• A text that briefly explains what the opportunity will accomplish if activated.
• The level of how high the impact is once activated.
• A link to the setup procedure.
• Optionally a learn more link with a more in-depth explanation what improvements are to be expected if the opportunity is set up.

Google Ads Enhanced Conversions

Enhanced conversions is a feature that can improve the accuracy of your conversion measurement and unlock more powerful bidding. It supplements your existing conversion tags by sending hashed first-party conversion data from your website to Google in a privacy-safe way. The feature uses a secure one-way hashing algorithm called SHA256 on your first-party customer data, such as email addresses, before sending to Google. You can learn more about Google’s conversion modelling solutions.

Google Ads Conversion Adjustments

A customer's typical conversion path ends after they convert, but this isn't always the case. Customers return retail purchases, cancel reservations, or perform actions that increase their value to your business. To account for these changes in conversion value, you can adjust the value of a conversion after it's reported in Google Ads.

Conversion adjustments can be useful if you need to:

• Retract conversions that should no longer be counted in your conversion columns, such as cancelled reservations or returned purchases.
• Reduce (restate) the value of conversions when you receive partial returns for an order. For example, if a customer is shopping for shoes, he might order shoes in different sizes and return the ones that don't fit, which brings down the total value of the purchase.
• Change the value of conversions based on customer lifetime value, that is, when customers (and, consequently, their conversions) become more valuable or less valuable to your business based on their purchase history.