Features
Highlights
- Tracking Pixels
The plugin provides a variety of the most common tracking pixels for e-commerce such as Google Ads, Google Analytics, Meta (Facebook), Microsoft Ads and more.
You can use just one, or a selection of tracking pixels that suite your own purpose best.
The plugin covers all the core features that each pixel provides. New features (and beta features) are added to the development roadmap frequently.
- Powerful control layer, yet simple to use
The design principles for the plugin are simplicity and accuracy. That means we designed the user interface to be simple to use. At the same time we pay a lot of attention to the logic beneath the surface to make the tracking pixels work as accurate as technically possible.
The plugin's powerful, internal pixel manager controls all the pixels and their settings, while making it very easy for the user to adjust the behavior globally.
Wherever possible, the internal pixel manager automatically detects the best settings for the specific environment which allows to keep the user interface uncluttered and as light as possible.
And, the plugin is very developer friendly. It provides hooks and filters to enable users to adjust the plugin behavior in ways that we didn't think of.
- Privacy features
Privacy concerns and new regulation have driven a development of many new Consent Management Platforms (CMPs). At the same time the pixel providers (like Google and Meta (Facebook)) have implemented new features into their tracking pixels that give the website visitors much more control over the data collected.
The plugin integrates seamlessly with the most popular Consent Management Platforms and implements all the new tracking pixel privacy features available to date.
Pro Features Principles
When we decide to include a feature into the Pro version rather than the Free version there are several considerations we make. Following we'll explain a few of the principles:
- New features (like beta features) will only become available for users of the Pro version.
- If a new feature is essential for the working of the free version we will make it available to the users of the free version as soon as possible.
- Complex features that generate a high volume of support requests will only be available for users of the Pro version.
- The subscriptions for the Pro version must cover the costs for giving support and further improving the plugin (for the Pro version and the Free version).
Features
Pixels
Pixel | free | pro |
---|---|---|
✔️ | ✔️ | |
Google Universal Analytics | ✔️ | ✔️ |
Google Analytics 4 | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ |
Hotjar | ✔️ | ✔️ |
Microsoft Ads | ✔️ | |
Twitter Ads | ✔️ | |
Pinterest Ads | ✔️ | |
Snapchat Ads | ✔️ |
General Features
The following features are implemented in all pixels (as long as the specific pixel supports that type of feature).
Feature | free | pro |
---|---|---|
Purchase transaction ID | ✔️ | ✔️ |
Purchase currency | ✔️ | ✔️ |
Basic order deduplication | ✔️ | ✔️ |
Advanced order deduplication | ✔️ | |
Ignore orders where the payment failed | ✔️ | ✔️ |
Different Types of Order Total Calculation | ✔️ | ✔️ |
Localized by professional translators | ✔️ | ✔️ |
Environment checks |