LinkedIn

info

Available from version 1.39.0

Basic Setup

1. Open the LinkedIn Campaign Manager: https://www.linkedin.com/campaignmanager/

2. In the left sidebar, click on Analyze > Insight Tag. Then click on I will use a tag manager. Then copy the partner ID.

3. Paste the partner ID into the Linkedin partner ID field in the Pixel Manager.

4. Click on Save.

Event Setup

We'll show how to set up the Purchase event. The same steps apply to all other events.

1. Open the LinkedIn Campaign Manager: https://www.linkedin.com/campaignmanager/

2. In the left sidebar, click on Analyze > Conversion tracking. Then click on Create Conversion.

3. Fill out the form:

• Name: Purchase
• Define the key conversion behavior you want to track: Purchase

Then click on Next step.

4. Click again on Next step.

5. Click on Event-specific. Copy the conversion_id. Click Create.

6. Paste it into the Pixel Manager into the Purchase event ID field.

7. Click on Save.

8. Repeat the same steps for all other events.