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Snapchat

Snapchat Pixel

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In order to be able to create the Snapchat pixel you need a Snapchat ad account. You can use an existing one, otherwise create a new ad account in the Snapchat business manager.

  1. Open the Snapchat business manager at business.snapchat.com

  2. Open Pixels in the menu on the left and then click Create Pixel

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  1. Give it a descriptive name and click Create.

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  1. Select the ad account and copy the pixel ID.

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  1. Paste and save the pixel ID into the Pixel Manager.

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  1. Optionally, enable automated matching in the Snapchat pixel.

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Snapchat