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Pinterest

Setup instruction​

Set up a conversion in the Pinterest Ads Manager and copy the new tag ID into the Pixel Manager​

  1. Open the Ads Manager in Pinterest

  2. Browse to > Ads > Conversions

Pinterest 1

  1. Click Get started

Pinterest 2

  1. Enter the shop URL and check it. Then you'll get a tag ID at the top right. Copy and paste that into the Pixel Manager. Then Skip to the next page. You can click through each page now and keep all the standard settings.

Pinterest 3

  1. Continue to the next page

Pinterest 4

  1. Continue to the next page

Pinterest 5

  1. Finish by clicking Done

Pinterest 6

Enhanced Match​

Enhanced Match is an optional addition to your Pinterest browser tag that matches conversion data with the person responsible for the conversion. Enhanced Match sends hashed emails to Pinterest to match site events when there’s no Pinterest cookie present. Enhanced Match also lets you track cross-device checkouts, which cannot be done otherwise. As a result, you can accurately see conversions reported in Ads Manager.

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More information on Enhanced Match can be found in the Pinterest documentation.

API for Conversions​

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Available from version 1.32.0

The API for Conversions is an optional addition to your Pinterest tag that sends conversion data to Pinterest in real time through Pinterest's server-to-server protocol. As a result, you can see conversions reported in Ads Manager more accurately.

Find more information on the API for Conversions in the Pinterest documentation.

Ad Account ID​

The ad account ID is a unique identifier for your Pinterest Ad Account. Open the Ads Manager in Pinterest: https://ads.pinterest.com/

You can find the ad account ID in the URL of the Ads Manager.

Pinterest ad account ID

API for Conversions Token​

  1. Open the Ads Manager in Pinterest: https://ads.pinterest.com/

  2. Browse to > Ads > Conversions

Pinterest 1

  1. Click Conversion access token

Pinterest 1

  1. Click Generate new token

Pinterest 1

  1. Copy the token

Pinterest 1

  1. Paste the token into the Pixel Manager and click Save

Advanced Matching​

Advanced matching is an addition to the API for Conversion. It sends hashed PII, such as email addresses, first and last names, and phone numbers to Pinterest to match site events when there’s no Pinterest cookie present. As a result, you can see conversions reported in Ads Manager more accurately.

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More information on Advanced Matching can be found in the Pinterest documentation here and here.

Process Anonymous Hits​

The Pixel Manager doesn't send events through the API if a visitor is blocking the Pinterest pixel. If you enable this setting the Pixel Manager will send anonymized events through the API to Pinterest.

Tag Helper​

You can get the Pinterest Tag Helper from the Chrome web store: Pinterest Tag Helper

It will help you to verify that the pixel fires correctly.

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