Do you know your customers' shopping behavior, or whether they're abandoning their carts before or during checkout? As an e-commerce merchant, these are questions you want to be able to answer.

If your online store is a WooCommerce site, there are many options to measure its efficiency and track its performance metrics. Of the many tools out there, Google Analytics has been the tried and tested solution for so many.

TLDR​

• Out of the box WooCommerce works well for small to medium size shops. But for large shops, with many products and orders, you might hit performance limits.
• Adding high performance database indexes is easy and in some cases can improve database performance a hundredfold.

TLDR​

• The Pixel Manager for WooCommerce now outputs the customer lifetime value into the order object on the purchase confirmation page
• The customer lifetime value is automatically being transmitted with the Google Ads purchase event to Google Ads
• PMW outputs the customer lifetime value as a sum of all order totals and as a sum of all filtered order values

TLDR​

• The Pixel Manager for WooCommerce since April 2021 implements the new_customer parameter as specified in the Google Ads support article to Set up new customer conversion reporting for Smart Shopping campaigns

TLDR​

• The Pixel Manager for WooCommerce has landed on the WooCommerce marketplace!

TLDR​

• The Pixel Manager for WooCommerce now has a feature to exclude certain users roles from tracking
• Orders placed in the back-end manually can be tracked
• Even the source attribution of manual orders works

TLDR​

• Google Universal Analytics is phasing out
• Last date when Google Universal Analytics will process new data is 1 July 2023
• Pixel Manager for WooCommerce already supports GA4

This is the very first blog post on sweetcode.com

I've invested quite a bit of time finding a better CMS for sweetcode.com as WordPress was not checking all the boxes that I was looking for. In order to write nice documentation faster and still structurally concise and visually appealing we needed a different approach. First I found https://docsify.js.org/ which I used for the documentation for the Pixel Manager for WooCommerce. I liked it because of its use of markdown to write documentation pages. Soon I got addicted to that approach and wanted to use it for blog posts too. But Docsify is too limited in that regard.