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8 posts tagged with "general"

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Automatic Conversion Recovery (ACR)

· 4 min read
Aleksandar Vucenovic
Chief Growth Officer

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TLDR​

  • The Automatic Conversion Recovery (ACR) can automatically recover conversions that are otherwise lost by payment gateway redirect or similar issues.
  • ACR has been invented and developed by the team behind the Pixel Manager.
  • No other tracking code manager has this feature.

How To Set up Conversion Tracking for Your WooCommerce Shop: A Complete Guide

· 11 min read
John Deere
Content Writer

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TLDR​

  • Conversion tracking is the process of measuring how many visitors complete a desired action - like signing up for a newsletter or completing a purchase - while browsing your site.
  • Conversion tracking is also essential to understand customer behavior, which parts of a WooCommerce website are working well, and which ones need improvement.
  • The easiest way and most powerful way to track conversions is with a plugin - like Pixel Manager for WooCommerce - which is capable of capturing the data you need without the use of code and with extremely accurate results.

Integrating the Facebook Pixel for Accurate Tracking on Your Woocommerce Shop: A Complete Guide

· 14 min read
John Deere
Content Writer

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TLDR​

If you run a WooCommerce business and use Facebook Ads you need to know that:

  • The performance of Facebook Ads needs to be measured, including on your WooCommerce site
  • There are various ways of tracking the success of a Facebook Ad campaign

Read on to learn how to do this easily and seamlessly with Pixel Manager for WooCommerce.

Are all Payment Gateways created equal?

· 9 min read
Aleksandar Vucenovic
Chief Growth Officer

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TLDR​

Are all payment gateways created equal?

No, they are definitely not. And you will be surprised, maybe even shocked, how relevant this is.

  • Deteriorated tracking accuracy caused by payment gateways is a bigger problem than most shop owners and campaign managers are aware of.
  • We implemented a new diagnostics section that gives more profound insights into tracking accuracy and reveals tracking gaps.
  • The Pixel Manager for WooCommerce is the only tool that gives you access to this type of data.