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Are all Payment Gateways created equal?

· 9 min read
Aleksandar Vucenovic
Chief Growth Officer

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TLDR​

Are all payment gateways created equal?

No, they are definitely not. And you will be surprised, maybe even shocked, how relevant this is.

  • Deteriorated tracking accuracy caused by payment gateways is a bigger problem than most shop owners and campaign managers are aware of.
  • We implemented a new diagnostics section that gives more profound insights into tracking accuracy and reveals tracking gaps.
  • The Pixel Manager for WooCommerce is the only tool that gives you access to this type of data.