TLDR​

• If you have a WooCommerce business and you're running Google Ads, you should be tracking conversions. This is the best way to measure the success of your ad campaigns
• If you don't do this, it's much harder to optimize your campaigns, increase your conversion rate, and control your return on investment.
• Pixel Manager for WooCommerce is one of the most effective tools to monitor your marketing efforts, as it accurately tracks your data on a simple and user-friendly interface.

TLDR​

• Conversion tracking is the process of measuring how many visitors complete a desired action - like signing up for a newsletter or completing a purchase - while browsing your site.
• Conversion tracking is also essential to understand customer behavior, which parts of a WooCommerce website are working well, and which ones need improvement.
• The easiest way and most powerful way to track conversions is with a plugin - like Pixel Manager for WooCommerce - which is capable of capturing the data you need without the use of code and with extremely accurate results.

TLDR​

If you run a WooCommerce business and use Facebook Ads you need to know that:

• The performance of Facebook Ads needs to be measured, including on your WooCommerce site
• There are various ways of tracking the success of a Facebook Ad campaign

Read on to learn how to do this easily and seamlessly with Pixel Manager for WooCommerce.

TLDR​

Are all payment gateways created equal?

No, they are definitely not. And you will be surprised, maybe even shocked, how relevant this is.

• Deteriorated tracking accuracy caused by payment gateways is a bigger problem than most shop owners and campaign managers are aware of.
• We implemented a new diagnostics section that gives more profound insights into tracking accuracy and reveals tracking gaps.
• The Pixel Manager for WooCommerce is the only tool that gives you access to this type of data.

TLDR​

We've implemented several performance improvements into the Pixel Manager, further extending its lead over other tracking managers.

• Full REST API support
• Pre-compressed Pixel Manager JavaScript libraries added to each new distribution

TLDR​

• Tracking and monitoring your campaigns is essential for the success of your online business
• There are many Analytics and Reporting tools that are compatible with WooCommerce
• We discuss the 10 top options available on the market

TLDR​

If have ever run into one of the following errors:

• "Event Missing Some Deduplication Parameters"
• "Invalid Match Key Parameters"

Then using the Pixel Manager for WooCommerce is the right choice.

Do you know your customers' shopping behavior, or whether they're abandoning their carts before or during checkout? As an e-commerce merchant, these are questions you want to be able to answer.

If your online store is a WooCommerce site, there are many options to measure its efficiency and track its performance metrics. Of the many tools out there, Google Analytics has been the tried and tested solution for so many.

TLDR​

• Out of the box WooCommerce works well for small to medium size shops. But for large shops, with many products and orders, you might hit performance limits.
• Adding high performance database indexes is easy and in some cases can improve database performance a hundredfold.

TLDR​

• The Pixel Manager for WooCommerce now outputs the customer lifetime value into the order object on the purchase confirmation page
• The customer lifetime value is automatically being transmitted with the Google Ads purchase event to Google Ads
• PMW outputs the customer lifetime value as a sum of all order totals and as a sum of all filtered order values