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Google Analytics

Connect to a new Google Analytics property

This guide shows how to create entirely new Google Analytics properties (Universal and GA4), and how to retrieve the relevant property IDs for the Pixel Manager for WooCommerce.

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If you already have existing Google Analytics properties skip to the next guide.

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Google Ads browse to conversions

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Google Ads browse to conversions

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Google Ads browse to conversions

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Google Ads browse to conversions

Connect an existing Google Universal Analytics property

Open the admin interface of your Google Analytics account and select your Google Universal Analytics property

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Google Ads browse to conversions

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Google Ads browse to conversions

Connect an existing Google Analytics 4 property

Open the admin interface of your Google Analytics account and select your Google Analytics 4 property

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Google Ads browse to conversions

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Google Ads browse to conversions

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Google Ads browse to conversions

GA4 API secret

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Setting the GA4 API secret will enable the measurement protocol for GA4.

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The GA4 Measurement protocol is still in beta. It works quite well, but it might have a few quirks here and there.

  1. Open the admin interface for the GA4 property

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    Google Ads browse to conversions

  2. Open the website data stream

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    Google Ads browse to conversions

  3. Open the API secret setup menu

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    Google Ads browse to conversions

  4. Start creating a new API secret

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    Google Ads browse to conversions

  5. Give the new API secret a name. Use the plugin name. It will help you to associate which API key is being used by which app.

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    Google Ads browse to conversions

  6. Copy the new API secret

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    Google Ads browse to conversions

  7. Paste the new API secrete in the plugin and save it. You'll find the API secret setting und Advanced > Google in the plugin.

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    Google Ads browse to conversions

Enhanced E-Commerce Funnel Setup

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The plugin outputs four standard funnel events. They need to be configured within Google Analytics. Once done they will be displayed in the Google Analytics > Conversions > E-commerce > Checkout Behaviour report

  1. Open the admin panel in Google Analytics. Chose your GA Universal property, then the view and then open the E-Commerce Settings.

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    Google Ads browse to conversions

  2. Configure the funnel steps and save them. For step 1 set checkout started. For step 2 set billing email added. For step 3 set payment provider chosen. And for step 4 set order placed.

    Step 2 (Click to expand)

    Google Ads browse to conversions