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Google Ads

Create a new conversion in Google Ads

How to set up a purchase conversion in Google Ads

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Skip this step, if you've already created a purchase conversion in Google Ads

  1. Open Conversions in Google Ads

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    Google Ads browse to conversions

  2. Initiate a new conversion creation

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    Google Ads initiate new conversion creation

  3. Choose conversion type "Website"

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    Google Ads conversion type

  4. Configure the Google Ads conversion settings

    Use the following default settings. Only change if you know what you're doing.

  • Category: Purchase

  • Conversion name: Purchase

  • Value: Use different values for each conversion

  • Default value: zero

  • Count: Every

  • Attribution: Position-based

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    Google Ads conversion settings

Configure the plugin

How to find and set the conversion ID and conversion label

  1. Get the conversion id and conversion label

    Open the purchase conversion in Google Ads.

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    Google Ads open the conversion

    Copy the purchase conversion id and label from the Google Tag Manager tab.

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    Google Ads copy conversion id and label

  1. Set the conversion id and label in the plugin

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    Google Ads paste conversion id and label

Conversion Cart Data

This features adds another level of detail to the purchase conversion. Along the conversion value it will add information about the items sold. In return you will see more detailed revenue metrics for the Google Shopping campaigns.

Benefits

  • Detailed reporting on items sold
  • Clear measure of revenue and profit generated by Shopping Ads
  • Detailed reporting on cart size and average order value

Google support article on Conversion Cart Data

Setup

Enable this feature by saving the Google Merchant Center ID in the plugin.

You can find the Google Merchant Center ID in the URL after you log into the Google Merchant Center.

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Google Merchant Center ID

Phone Conversion Number

Google Ads allows to track calls to a phone number on a website. It does this by automatically swapping the real phone number with a Google number which will redirect the call to the real phone number.

You can test the phone swapping by appending the following URL parameter on one of the pages where your phone number appears: #google-wcc-debug

The URL would then look like this: https://example.com/#google-wcc-debug

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You'll find more info about phone call conversion tracking on the Google support pages here.

Enhanced Conversions

This is a feature only available for users of the Pro version. Get the Pro version here.

New Beta by Google: Enhanced conversions is a feature that can improve the accuracy of your conversion measurement. It supplements your existing conversion tags by sending hashed first party conversion data from your shop in a privacy safe way.

note

The diagnostics report in Google Ads is delayed. If it shows one or several warnings please wait a few days, sometimes up to two weeks, and recheck before contacting our support.

Setup instructions:

  1. Make sure you comply with the customer data policies

  2. Accept the customer data terms: Open your Google Ads account > Tools & Settings > Measurement > Conversions > Settings > Accept customer data terms.

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    Accept customer data terms

  3. Enable enhanced conversions in your purchase conversion: Open your Google Ads account > Tools & Settings > Measurement > Conversions > Edit your purchase conversion > Open the enhanced conversions tab and save the following settings.

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    Accept customer data terms

  4. Diagnostics Report: After 72 hours a diagnostics report for enhanced conversions will appear on the conversion action. Read more on how to find the diagnostics report and how to read it over the following link.

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You'll find more info from Google about Enhanced Conversions here, here and here.