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Google Universal Analytics Is Phasing Out

· 2 min read
Aleksandar Vucenovic


  • Google Universal Analytics is phasing out
  • Last date when Google Universal Analytics will process new data is 1 July 2023
  • Pixel Manager for WooCommerce already supports GA4

Google Universal Analytics Deprecation Notification

By now you might have noticed the new notification in Google Universal Analytics.


Universal Analytics will no longer process new data in standard properties beginning 1 July 2023. Prepare now by setting up and switching over to a Google Analytics 4 property.

Since the announcement of GA4 everyone knew that at some point Google Universal Analytics will become obsolete. Only the date was not clear until now. Google has finally announced that this will be the 1. July 2023. It gives everyone plenty of time to prepare.

For those of you who haven't already activated GA4 we strongly recommend to do this sooner than later. So you will have time to work with both Google Analytics in parallel and get accommodated to the new GA4.

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Pixel Manager for WooCommerce Is GA4 Ready

We got you covered ! Since beginning of 2021 the Pixel Manager for WooCommerce is ready for GA4. It only takes you a few steps to activate GA4 in the WooCommerce Pixel Manager as outlined in our setup guide.

Add the GA4 measurement ID

From the moment onward when you save the GA4 measurement ID the Pixel Manager for WooCommerce will automatically send e-commerce events to GA4. In the free version it is just the purchase event. In the pro version all e-commerce events, including the enhanced e-commerce events will be sent to GA4.

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