Business Requirements

Before starting to use the Google Automated Discounts plugin, you must make sure to meet the following business and technical requirements:

• Conversion reporting must contain cart data. You can achieve this by using the Pixel Manager for WooCommerce. Here's how to set it up: Guide to set up Conversion Cart Data.
• The Google Merchant Center feed needs to contain the cost_of_goods_sold field for each product.
• The Google Merchant Center feed needs to contain the auto_pricing_min_price field for each product that you want to activate for Automated Discounts (products missing that field will be ignored by Automated Discounts). This plugin provides a feature with which you can set manually or calculate Auto Pricing Min Prices on each product. Those prices then can be ingested by a feed plugin and uploaded to the Google Merchant Center.

Important

If your shop operates outside of the USA or Canada Google Merchant Center requires you to upload the prices including the VAT (source). This means that the auto_pricing_min_price field must include the VAT.

For the cost_of_goods_sold a different rule applies. The cost_of_goods_sold must be the cost of the product without the VAT. Because the profit margin is calculated using the product price field from the cart data which should not include the VAT as per Google's specification: Set up Conversions with Cart Data

For businesses that have yet to meet the necessary requirements, the transition can be a complicated and time-consuming endeavor, often necessitating significant strategic decisions.

At SweetCode, our team of seasoned professionals specializes in guiding businesses through this comprehensive process. If you are interested in engaging our services to help you not only achieve these requirements but also excel beyond them, please contact us through our support form.