Terms of Service

Effective date: July 6, 2026

1. Who We Are​

These Terms of Service (the "Terms") govern your access to and use of the websites, software, and services provided by Wolf+Bär GmbH, Stampfenbachstrasse 32, 8001 Zürich, Switzerland, operating under the brand SweetCode ("SweetCode", "we", "us", or "our").

Our offerings include, without limitation:

• the website sweetcode.com and its subdomains, including our documentation and blog (the "Website");
• our WordPress plugins, including the Pixel Manager for WooCommerce and our other plugins, in free and paid versions (the "Plugins");
• hosted and cloud-based services that we operate in connection with the Plugins, including services that connect the Plugins to third-party platforms such as Meta (Facebook and Instagram), Google, and others (the "Connected Services");

together, the "Services".

By accessing or using any of the Services, you agree to be bound by these Terms. If you do not agree to these Terms, do not use the Services. If you use the Services on behalf of a company or other legal entity, you represent that you are authorized to bind that entity, and "you" refers to that entity.

2. Business Use​

The Services are intended for business and professional use. You confirm that you use the Services in the course of your trade, business, craft, or profession, and not as a consumer.

3. Accounts, Purchases, and Renewals​

Paid licenses for our Plugins are sold through our e-commerce partner Freemius, Inc., which acts as our reseller and merchant of record. Your purchase is additionally subject to the Freemius terms presented at checkout.

Unless stated otherwise at checkout:

• licenses are sold as subscriptions that renew automatically at the end of each billing period until cancelled;
• you can cancel the renewal at any time via your account; cancellation takes effect at the end of the current billing period;
• prices may change; changes apply from the next renewal and you are free to cancel before the change takes effect.

You are responsible for keeping your account credentials confidential and for all activity under your account.

4. Refunds​

Purchases of our Plugins are covered by our 30-day money-back guarantee: if you are not satisfied with a Plugin, you may request a full refund within 30 days of your original purchase. Renewal payments and periods after the first 30 days from the original purchase are not covered by the guarantee unless required by applicable law.

5. License​

5.1 Plugin Code​

Where our Plugins are distributed as WordPress plugins, the PHP code is licensed under the GNU General Public License (GPL) to the extent required. Other components of the Services, including our Connected Services, premium update and support infrastructure, documentation, branding, and Website content, are not covered by the GPL and remain our exclusive property.

5.2 License Keys and Paid Features​

Paid versions of the Plugins require a valid license key. The license key grants you, for the duration of your subscription and for the number of sites stated at purchase, a non-exclusive, non-transferable right to receive updates, support, and access to the Connected Services. You may not:

• share, sell, sublicense, publish, or otherwise distribute license keys;
• use one license key on more sites than purchased;
• circumvent, disable, or interfere with license validation or update mechanisms;
• resell, rebrand, or offer the paid Plugins or the Connected Services as your own product without our prior written consent.

We may suspend or revoke license keys that are used in violation of these Terms.

6. Third-Party Platform Integrations​

The Services connect your website to third-party platforms such as Meta (including the Meta Pixel and the Conversions API), Google, and other advertising, analytics, and marketing platforms ("Third-Party Platforms").

6.1 Authorization to Act on Your Behalf​

Some features allow you to connect the Services to a Third-Party Platform through an authorization flow (for example, connecting the Pixel Manager to your Meta assets via a Meta login). By completing such a flow, you instruct and authorize us to access and configure the relevant assets on your behalf (for example reading and selecting pixels or datasets, creating or retrieving access tokens, and sending event data). We access only the scopes you grant and use them solely to provide the Services. You may revoke this authorization at any time in the settings of the respective Third-Party Platform or within the Services.

6.2 Your Responsibilities​

You are solely responsible for:

• your compliance with the terms, policies, and advertising rules of each Third-Party Platform you connect (including the Meta Terms of Service, Meta Business Tools Terms, and Meta Advertising Standards, and the equivalent Google terms);
• ensuring that you have all rights and permissions to connect the accounts and assets you connect;
• your advertising spend, campaign settings, bidding decisions, and business results on any Third-Party Platform;
• obtaining all legally required consents from your website visitors for tracking and data sharing (for example under the GDPR, the ePrivacy rules, the Swiss FADP, or the CCPA), and correctly configuring your consent management setup.

6.3 No Affiliation​

SweetCode and its products are not affiliated with, endorsed by, or sponsored by Meta Platforms, Inc., Google LLC, or any other Third-Party Platform. All trademarks are the property of their respective owners.

6.4 Platform Changes​

Third-Party Platforms may change or discontinue their APIs, terms, features, or availability at any time, and may restrict or terminate your or our access at their discretion. We do not control Third-Party Platforms and are not responsible for their acts or omissions, for the accuracy of data they report, for disapproved ads, or for restrictions or bans of your accounts. We may modify or discontinue integrations where a Third-Party Platform change makes them impractical or impossible to maintain.

7. Your Data and Privacy​

Our processing of personal data is described in our Privacy Policy.

With respect to event and visitor data collected on your website and transmitted through the Services to Third-Party Platforms, you are the data controller and we act on your instructions. You are responsible for the lawfulness of that data processing, including providing privacy notices and collecting consents on your website.

You are responsible for maintaining backups of your website and data. The Services are not a backup service.

8. Acceptable Use​

You may not use the Services to:

• violate any applicable law or the rights of third parties;
• transmit malware or interfere with the integrity or performance of the Services;
• attempt to gain unauthorized access to the Services or related systems;
• benchmark, scrape, or copy the Services to build a competing product;
• overload our infrastructure through abnormal usage patterns.

9. Support and Availability​

We provide support for paid licenses through the channels described on the Website. We aim to keep the Services available and to respond to support requests promptly, but we do not guarantee any specific uptime, response times, or resolution times. We may perform maintenance, updates, and changes to the Services at any time.

10. Intellectual Property​

Except for rights expressly granted in these Terms, we and our licensors retain all right, title, and interest in and to the Services, including all software, designs, documentation, text, and trademarks. Feedback and suggestions you provide may be used by us without restriction or compensation.

11. Disclaimer of Warranties​

To the maximum extent permitted by applicable law, the Services are provided "as is" and "as available", without warranties of any kind, whether express, implied, or statutory, including warranties of merchantability, fitness for a particular purpose, and non-infringement.

Without limiting the foregoing, we do not warrant that:

• the Services will be uninterrupted, error-free, or free of harmful components;
• tracking, measurement, attribution, or reporting will be accurate or complete (tracking accuracy depends on many factors outside our control, including browsers, ad blockers, consent choices, network conditions, third-party plugins and themes, and the behavior of Third-Party Platforms);
• the use of the Services will result in any particular advertising performance, conversion rates, revenue, or other business outcome;
• the Services will be compatible with every hosting environment, WordPress configuration, plugin, or theme.

You are responsible for testing the Services in a staging environment before deploying them to a production website.

12. Limitation of Liability​

To the maximum extent permitted by applicable law:

• we shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, savings, goodwill, or data, or for wasted advertising spend, business interruption, or the cost of substitute services, arising out of or in connection with the Services, even if we have been advised of the possibility of such damages;
• our total aggregate liability arising out of or in connection with the Services shall not exceed the amounts you paid to us (through our reseller) for the Services in the twelve (12) months preceding the event giving rise to the claim, or one hundred (100) Swiss francs if you have not made any payments.

Nothing in these Terms excludes or limits liability for unlawful intent or gross negligence, or any other liability that cannot be excluded or limited under applicable law.

13. Indemnification​

You will indemnify and hold harmless Wolf+Bär GmbH, its officers, employees, and agents from and against any claims, damages, fines, penalties, and expenses (including reasonable legal fees) arising out of or related to: (a) your use of the Services in violation of these Terms or applicable law; (b) your failure to obtain legally required consents from your website visitors; (c) your violation of the terms or policies of a Third-Party Platform; or (d) your infringement of third-party rights.

14. Term, Suspension, and Termination​

These Terms apply for as long as you use the Services. We may suspend or terminate your access to the Services, or parts of them, if you materially breach these Terms, if we are required to do so by law or by a Third-Party Platform, or if we discontinue the Services. Upon termination, your license rights end; sections that by their nature should survive (including Sections 10 through 17) survive termination.

15. Changes to These Terms​

We may update these Terms from time to time. The current version is always available on this page, with the effective date stated above. Material changes will be announced on the Website or by email where appropriate. Your continued use of the Services after a change takes effect constitutes acceptance of the updated Terms.

16. Governing Law and Jurisdiction​

These Terms and any dispute arising out of or in connection with them are governed by the substantive laws of Switzerland, excluding its conflict-of-law rules and the United Nations Convention on Contracts for the International Sale of Goods (CISG). The exclusive place of jurisdiction is Zürich, Switzerland.

17. Miscellaneous​

If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions remain in full force and effect, and the invalid provision shall be replaced by a valid provision that comes closest to its economic intent. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our prior written consent; we may assign them to an affiliate or in connection with a merger or sale of assets. These Terms, together with the Privacy Policy and the terms presented at checkout, constitute the entire agreement between you and us regarding the Services.

18. Contact​

Wolf+Bär GmbH (SweetCode)
Stampfenbachstrasse 32
8001 Zürich
Switzerland

Email: [email protected]