Use Case: The Tilers Hub

The Tilers Hub increases the amount of sales by 101%

The Tilers Hub A.Andrews & Sons (Marbles & Tiles) Limited UK. https://www.tilershub.co.uk/
The Tilers Hub
The Challenge

Founded in 1886 in Leeds, The Tilers Hub is an established supplier of essential tiling products, such as adhesives and grout, available through its physical stores and a WooCommerce online store.

Competing online, however, is increasingly challenging as large retailers sell the same products while investing heavily in digital advertising. Rather than trying to outspend its competitors, The Tilers Hub needed a strategic approach to adjust its pricing without compromising profitability.

The Approach

The Tilers Hub implemented Google's automated discount tool to make targeted price adjustments in response to market conditions. Here's how they optimized their strategy:

1. The Tilers Hub shared relevant product data with Google, including the cost of goods sold (COGS), and the minimum price thresholds for each product.

2. Google's system assessed real-time factors-such as competitor pricing, price elasticity, and seasonal demand-to suggest discounts that align with The Tilers Hub's conversion goals while preserving profit margins.

What's Next

The Tilers Hub intends to continue leveraging automated discounts to enhance pricing strategies, ensuring they remain competitive while maintaining profitability in the face of aggressive online competition.

Product Features
  • Shopping ads
  • Automated discounts
"The results at The Tilers Hub underscore the power of automated discounts in today's competitive market. SweetCodes's plugin allowed us to set smart, data-driven price adjustments that made a real difference-not just in increasing sales but in maintaining profitability. Seeing how much we achieved in efficiency and margin retention confirms that dynamic pricing, done strategically, is a game-changer for businesses."

Doug Cleghorn, Operations Manager The Tilers Hub
107%Increase in gross profit
40.0%Increase in clicks
SweetCodeSweetCode
Automated Discounts Report, Google Merchant Center - The Tilers Hub
Sales from shopping ads with automated discounts are up + 101.5%. In this use-case, the overall online sales are more, +188%. Users clicked on a discounted Shopping Ad but ended up buying another none-discounted product in the webshop.
Automated Discounts Report, Google Merchant Center - The Tilers Hub
Google calculated that 422 products needed a discount to win from the competitor. And 559 were already competitive. For each particular user search, Google calculates again. The discount is only visible to the particular user that made a particular search. Visitors not coming from a discounted shopping ad, see the normal price in the webshop.