Rumble Ads

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This is a pro feature. Get the pro version here

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Available from version 1.72.1

Rumble Ads is the advertising platform of the video site Rumble, managed in the Rumble Advertising Center (RAC). The Pixel Manager loads the Rumble global site tag and reports purchases and add to cart events as conversions, so Rumble can attribute them to your ads.

Rumble does not use event names. Every conversion is reported to a conversion action that you create in the Rumble Advertising Center, and each conversion action has its own numeric ID. You tell the Pixel Manager which conversion action belongs to which shop event.

Setup

1. Log in to the Rumble Advertising Center.

2. In the top menu, open Advertisers → Conversion Tracking and create a conversion action as described under Conversion Actions. After you create it, Rumble shows the tracking code for it.

3. In that tracking code, find the ID of the global site tag. It starts with AV-, for example AV-1234, and appears in the script address https://a.ads.rmbl.ws/ratag?id=AV-1234. One tag ID covers your whole advertiser account.

4. In the Pixel Manager, open Tracking Pixels → Rumble Ads, paste the ID into the Tag ID field, and save.

There is no need to add the Rumble global site tag or any conversion script to your theme. The Pixel Manager loads the tag and sends the conversions.

note

The tag ID alone reports nothing. It makes the tag remember which Rumble ad a visitor came from. Conversions are only reported once you add at least one conversion action ID.

Conversion Actions

We'll show how to set up the Purchase conversion action. The same steps apply to add to cart.

1. In the Rumble Advertising Center, open Advertisers → Conversion Tracking and create a new conversion action.

2. Fill out the form:

• Name: Purchase
• Goal: Purchase
• Value: Dynamic, so the order value sent by the Pixel Manager is recorded
• Count and Window: choose what fits your reporting

Then select Create.

3. Copy the numeric ID of the conversion action. In Rumble's tracking code it is the number after to:, as in ratag('conversion', {to: 1001}).

4. In the Pixel Manager, open Tracking Pixels → Rumble Ads → Advanced and paste the ID into the Purchase Conversion Action ID field.

5. Click on Save.

6. Optionally, repeat the steps with a second conversion action for add to cart and paste its ID into the Add to Cart Conversion Action ID field. An event without an ID is not reported.

What Is Sent

• Purchase: sent on the order received page, with the order value. The same value is used as for the other ad platforms, following the marketing value logic.
• Add to cart: sent when a product is added to the cart, with the price of the added products.

Good to know:

• Rumble accepts a value, and no currency. The value is sent in your shop currency, so set up your Rumble account in the same currency.
• Rumble only records a conversion for a visitor who arrived through one of your Rumble ads. The tag reads the click ID from the landing page address and remembers it for 90 days. A test order placed without clicking an ad first does not show up in Rumble.
• The tag is loaded only after the visitor has given marketing consent, like every other advertising pixel.

Lead Conversions with the Shortcode

To report a conversion on a page that is not part of the shop funnel, such as a thank you page after a contact form, create a conversion action with the goal Lead and use the conversion shortcode with its ID:

[conversion-pixel pixel="rumble" rumble-event="1003"]

Supported Events

Here's a list of supported events.