Optimizely

info

This is a pro feature. Get the pro version here

Optimizely is an experimentation platform for A/B testing and feature experimentation. Once a project ID is configured, the Pixel Manager loads the Optimizely snippet on your store so you can run experiments.

Setup

1. Log in to your Optimizely account.

2. Open your project settings and copy your Project ID. It's the numeric identifier in your Optimizely snippet URL, which looks like this:

   <script src="https://cdn.optimizely.com/js/12345678.js"></script>

   In this example the project ID is 12345678.

3. In the Pixel Manager, open Tracking Pixels → Optimizely, paste the project ID into the Project ID field, and save.

Supported Events

Optimizely is used for A/B testing and experimentation. It doesn't track traditional e-commerce events through the Pixel Manager — once loaded, Optimizely runs its own experiment tracking.

Here's a list of supported events.