OpenAI

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This is a pro feature. Get the pro version here

Setup instruction

1. Open the OpenAI Ads Manager and go to the Conversions tab.

2. Create a new pixel and copy its Pixel ID.

3. Paste the pixel ID into the Pixel Manager and click Save.

Conversions API (CAPI)

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Available from version 1.60.0 of the Pixel Manager.

The Conversions API is an optional addition to your OpenAI pixel that sends conversion data to OpenAI in real time through OpenAI's server-to-server protocol. This provides more accurate conversion tracking, especially for events that might be missed by browser-based tracking due to ad blockers or privacy settings.

Find more information on the Conversions API in the OpenAI documentation.

1. Open the OpenAI Ads Manager and go to the Conversions tab.

2. Create an API key for your pixel and copy it.

3. Open the Pixel Manager settings. Go to > Advanced > OpenAI, paste the key into the OpenAI Conversions API token field and save the settings.

note

OpenAI does not use a test event code. Events are validated against your pixel and API key automatically, so there is no separate test field to configure.

Server-Side Proxy

You can offload OpenAI Conversions API calls from your WooCommerce server to the edge using the Server-Side Proxy. This reduces server load and improves tracking accuracy by routing events through a first-party subdomain.

Advanced Matching

Advanced Matching is an optional addition to your OpenAI pixel that matches conversion data with the person responsible for the conversion. Advanced Matching sends hashed customer identifiers (such as the email address) to OpenAI to match site events. This also lets you track cross-device checkouts, which cannot be done otherwise. As a result, you can see conversions reported in OpenAI Ads Manager more accurately.

Supported Events

Here's a list of supported events.