GroundTruth

info

This is a pro feature. Get the pro version here

GroundTruth is a location-based advertising platform. Its Web Engagement Pixel measures what visitors do on your site after interacting with your GroundTruth ads, with omnichannel attribution across mobile, desktop, CTV, and audio campaigns. Once a GTID is configured, the Pixel Manager loads the GroundTruth pixel and sends e-commerce signals so GroundTruth can attribute cart activity and purchases to your campaigns.

note

The GroundTruth Pixel is currently in beta at GroundTruth. While in beta, reporting is available from GroundTruth upon request.

Setup

1. Request your unique identifier (GTID) from your GroundTruth representative, or by contacting [email protected].

   You only need one GTID per Ads Manager account. All websites and campaigns of the account, whether CTV, Audio, or Display, use the same identifier.

2. In the Pixel Manager, open Tracking Pixels → GroundTruth, paste the identifier into the GTID field, and save.

That's it. There is no need to manually add the GroundTruth base code or custom event snippets to your site. The Pixel Manager loads the pixel and sends the events automatically.

Supported Events

The GroundTruth pixel automatically tracks engagement signals like page views, scrolls, clicks, and time on site once it is loaded. On top of that, the Pixel Manager sends these e-commerce events:

• Pageview: explicitly tracked on every page load, as recommended by GroundTruth.
• Cart: sent when a product is added to the cart, with the value of the added products.
• Purchase: sent on the order received page, with the order total.

GroundTruth uses a last-touch attribution model: the credit for a site visit or conversion goes to the most recent ad the user saw or clicked before visiting your site.

Here's a list of supported events.