Criteo

info

This is a pro feature. Get the pro version here

Criteo is a commerce media and retargeting platform. Its OneTag logs the shopping journey on your site so Criteo can build audiences, retarget visitors with the products they looked at, and attribute sales to your campaigns. Once an account ID is configured, the Pixel Manager loads the Criteo OneTag and sends all shopping journey events automatically.

Setup

1. Get your Criteo account ID (also called partner ID). You can find it in Criteo Commerce Growth under Event Tracking, or request it from your Criteo representative. It is a numeric ID that looks similar to this: 12345

2. In the Pixel Manager, open Tracking Pixels → Criteo, paste the ID into the Account ID field, and save.

That's it. There is no need to manually add the Criteo OneTag loader or event snippets to your site. The Pixel Manager loads the OneTag and sends the events automatically.

note

Criteo matches the product IDs in the tracking events against your Criteo product feed (catalog). Make sure the product identifier setting in the Pixel Manager matches the IDs in the feed you submitted to Criteo.

Supported Events

The Pixel Manager sends these Criteo OneTag events:

• viewHome: sent when a visitor views the homepage.
• viewList: sent on product listing pages (shop, category, tag, and search results pages), with the IDs of the products the visitor saw.
• viewItem: sent on product detail pages, with the product ID.
• addToCart: sent when a product is added to the cart, with the product ID, price, and quantity.
• viewBasket: sent on the cart page, with all cart items including product ID, price, and quantity.
• trackTransaction: sent on the order received page, with the order ID and all purchased items including product ID, price, and quantity.

Here's a list of supported events.

Advanced Matching

With advanced matching enabled, the Pixel Manager sends the SHA-256 hashed email address of logged-in customers and purchasers to Criteo along with the events. This improves Criteo's ability to match visitors across devices and browsers, which increases audience match rates and attribution accuracy.

The email address is hashed before it leaves your server. Criteo receives only the hash, never the plain email address.

You can enable advanced matching in the Criteo advanced settings section of the Pixel Manager.