Events
General and E-commerce Events
The following table lists the supported events for various platforms. The table also includes links to the official event documentation for each platform.
We try to implement all the events that are supported by the platforms and that can be triggered in a standardized way. Most platforms don't support all the events. For example, the refund event is only supported by GA4, Mixpanel and Klaviyo, and the add_to_wishlist event is only supported by around 50% of the platforms.
The platforms develop slowly and we try to keep up with the latest changes. If you find that a platform has added a new event, please let us know and we will try to implement it as soon as possible.
Event | AdRoll 📎 | Facebook 📎 | GA4 📎 | Google Ads 📎 | Hotjar 📎 | Klaviyo 📎 | LinkedIn 📎 | Microsoft Ads 📎 | Mixpanel 📎 | OpenAI 📎 | Outbrain 📎 | Pinterest 📎 | Reddit 📎 | Snapchat 📎 | Spotify Ads 📎 | Taboola 📎 | TikTok 📎 | Twitter 📎 | VWO 📎 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| account_created | ✔️* | ✔️ | |||||||||||||||||
| add_payment_info | ✔️ | ✔️ | ✔️* | ✔️* | ✔️ | ✔️* | |||||||||||||
| add_shipping_info | ✔️ | ✔️* | ✔️* | ||||||||||||||||
| add_to_cart | ✔️* | ✔️ | ✔️ | ✔️ | ✔️* | ✔️* | ✔️ | ✔️* | ✔️ | ✔️* | ✔️ | ✔️ | ✔️ | ✔️* | ✔️* | ✔️ | ✔️* | ||
| add_to_wishlist | ✔️ | ✔️ | ✔️* | ✔️* | ✔️ | ✔️ | ✔️* | ✔️ | ✔️* | ||||||||||
| begin_checkout | ✔️ | ✔️ | ✔️* | ✔️* | ✔️* | ✔️ | ✔️* | ✔️ | ✔️* | ✔️* | ✔️ | ✔️* | |||||||
| click_email | ✔️* | ||||||||||||||||||
| click_phone | ✔️* | ||||||||||||||||||
| login | ✔️* | ✔️ | ✔️ | ||||||||||||||||
| page_view | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️* | ✔️ | ✔️ | ✔️* | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️* | ✔️ | ✔️ | ✔️ | ✔️ |
| place_order | ✔️ | ||||||||||||||||||
| purchase | ✔️* | ✔️ | ✔️ | ✔️ | ✔️* | ✔️* | ✔️ | ✔️* | ✔️ | ✔️* | ✔️ | ✔️ | ✔️ | ✔️* | ✔️* | ✔️ | ✔️* | ✔️* | |
| refund | ✔️* | ✔️* | ✔️* | ||||||||||||||||
| remove_from_cart | ✔️ | ✔️* | |||||||||||||||||
| search | ✔️ | ✔️ | ✔️ | ✔️* | ✔️* | ✔️ | ✔️* | ✔️* | ✔️ | ✔️ | ✔️ | ✔️* | ✔️ | ✔️* | |||||
| select_item | ✔️ | ✔️* | ✔️* | ||||||||||||||||
| view_cart | ✔️ | ✔️* | ✔️* | ||||||||||||||||
| view_category | ✔️ | ✔️ | |||||||||||||||||
| view_item | ✔️* | ✔️ | ✔️ | ✔️ | ✔️* | ✔️* | ✔️ | ✔️* | ✔️ | ✔️* | ✔️ | ✔️ | ✔️ | ✔️* | ✔️* | ✔️ | ✔️* | ||
| view_item_list | ✔️ | ✔️ | ✔️* | ✔️* |
* Only available in the pro version of the plugin.
The Microsoft Ads, OpenAI, Pinterest, Reddit, Snapchat and TikTok pixels send their events from the browser in the free version. Sending the same events a second time from your server, through each platform's Conversions API or Events API, is part of the pro version, as are Advanced Matching, Enhanced Match and Enhanced Conversions.
Lead Generation Events
Use our shortcodes to track lead generation events on your website: Shortcodes.
