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What separates a production-grade WooCommerce Conversion API implementation from a toy one

· 14 min read
Aleksandar Vucenovic
Chief Growth Officer

On the surface, every WooCommerce plugin that talks about the Conversions API does the same thing: take an order, hash an email, POST a payload to an ad platform. In practice, the gap between "POSTs a payload" and "actually delivers reliable, deduplicated, attributable conversions across every payment gateway and edge case a real store throws at it" is enormous. This post is about that gap.